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New Digital Partnership Brings Peanuts Into Digital Publishing

One of the wonderful benefits of the digital environment is the opportunity to revive older forms of media and bring them to a new audience.

via Business Wire

One of the wonderful benefits of the digital environment is the opportunity to revive older forms of media and bring them to a new audience. 

It’s being reported on Business Wire that Cupcake Digital, Inc. has partnered with Peanuts Worldwide, LLC. This partnership includes a range of content, including digital publishing and the creation of activity apps for the Peanuts global community.

According to Business Wire, “The first enhanced storybook app with activities based on the classic “Kick the Football” storyline is slated for release in November 2014 to capitalize on the brand’s association with seasonal holidays and social expression. All apps will be available on the App Store, Amazon Appstore for Android and Google Play, as well as for NOOK and Nabi devices for $1.99 – 2.99.”

Cupcake Digital also plans on creating apps that align with the release of the new Peanuts Movie, which will hit the theaters in 2015.

Read more about this digital partnership at Business Wire. 

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

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