The newsletter started by Amanda Steinberg in 2009 and now 850,000 subscribers strong is combining native ads and a contributor-based platform model, Digiday reports.
“Under its first CEO, Patrick Williams, DailyWorth is looking for half of its revenue to come from platform, events, and online-course revenue in the next two years,” Lucia Moses writes. “Jennifer Barrett, DailyWorth’s editor-in-chief and svp of editorial and product strategy, said the idea behind the platform is to help make the site a marketplace and meeting place for women who want to learn about money and advance their careers.”
Currently, DailyWorth has fewer than 20 experts blogging, with four full-time writers and several contracted ones.
To read more about the Daily Worth’s approach to digital publishing, visit Digiday.
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