DailyWorth Goes Native, Platform

Screen Shot 2014-06-18 at 3.15.48 PMDailyWorth, a publisher focused on finance news and advice for women, is taking the Forbes approach to content.

The newsletter started by Amanda Steinberg in 2009 and now 850,000 subscribers strong is combining native ads and a contributor-based platform model, Digiday reports.

“Under its first CEO, Patrick Williams, DailyWorth is looking for half of its revenue to come from platform, events, and online-course revenue in the next two years,” Lucia Moses writes. “Jennifer Barrett, DailyWorth’s editor-in-chief and svp of editorial and product strategy, said the idea behind the platform is to help make the site a marketplace and meeting place for women who want to learn about money and advance their careers.”

Currently, DailyWorth has fewer than 20 experts blogging, with four full-time writers and several contracted ones.

To read more about the Daily Worth’s approach to digital publishing, visit Digiday.

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