Digital Publishing Trends Multiplatform Publishing Strategy

Digital Advertisers Spending More

Online ad spending was up 19% to 11.6 billion in the first quarter of 2014 based on data from the Interactive Advertising Bureau and PwC US, MediaPost reports.

Post author By Amanda MacArthur
Post date June 16, 2014
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Online ad spending was up 19% to 11.6 billion in the first quarter of 2014 based on data from the Interactive Advertising Bureau and PwC US, MediaPost reports.

“With consumers increasingly relying on digital screens for everything from information to entertainment, numbers like these should come as no surprise,” said PwC US’s David Silverman in a statement.

Online ad spending was up 17% in 2013, and if this pace holds, MediaPost reports, sales will well outpace last year’s. Indeed, eMarketer estimates that U.S. ad dollars will jump to $50.1 billion by the end of 2014, meaning a 17% overall improvement over 2013. In this model, mobile sales comprise more than one-third of the total.

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Tags ad, advertising, digital ad revenues, interactive advertising bureau, online publishing, open source software, text ad

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.