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First of Time Channels on Roku Will Be MyRecipes

Time Inc.’s bid to play catch-up in the digital realm will include its first streaming channel on Roku. The MyRecipes channel will feature 250 videos in 12 categories, according to Ad Week.

Post author By Amanda MacArthur
Post date June 17, 2014
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Time Inc.’s bid to play catch-up in the digital realm will include its first streaming channel on Roku. The MyRecipes channel will feature 250 videos in 12 categories, according to Ad Week.

“We want to connect with consumers wherever they are consuming video content and Roku is a leader in streaming entertainment,” Time Inc.’s J.R. McCabe said in a statement. “MyRecipes is the perfect brand to launch this new partnership with its wealth of content and passionate audience base.”

The channel –which will integrate content from properties including Cooking Light, Food & Wine, and Southern Living – will be accessible to viewers in U.S., Canada, the U.K., and Ireland.

Time Inc.’s strong emphasis on digital video began last year with the launch of its digital video unit.

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Tags ad, content, digital video, online publishing, open source software, southern living, text ad, video

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.