Digital Publishing News: ‘XXL’ Will No Longer Be In Print

Another print magazine has been shuttered in favor of digital. XXL, which was previously owned by Harris Publications, has been sold to Townsquare Media, reports Folio.

The hip hop magazine was once a bimonthly print magazine with about 130,000 readers, but will present its last edition in November.

Post author By Amanda MacArthur
Post date September 30, 2014
No Comments on Digital Publishing News: ‘XXL’ Will No Longer Be In Print

Another print magazine has been shuttered in favor of digital. XXL, which was previously owned by Harris Publications, has been sold to Townsquare Media, reports Folio.

The hip hop magazine was once a bimonthly print magazine with about 130,000 readers, but will present its last edition in November.

So why did Townsquare decide to focus mainly on the digital aspect of XXL going forward? Some of the website’s stats might tell the story. “For Townsquare—a media and marketing group that boasts a stable of 300-plus local radio stations and close to 500 live events and concerts—the deal offers scale both for ad partners and its own marketing efforts. XXL brings 1.3 million monthly unique visitors and an engaged social audience.”

This isn’t the first case of a hip hop magazine getting shut down in print — Vibe experienced the same fate recently.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.