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Facebook’s Ad Revenue Grows

Facebook has consistently seen growth in mobile advertising over the past six months. And although Google is still making much more overall advertising money, Facebook’s growth is quite impressive.

Post author By Amanda MacArthur
Post date October 30, 2014
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Facebook has consistently seen growth in mobile advertising over the past six months. And although Google is still making much more overall advertising money, Facebook’s growth is quite impressive.

Ad Age reports on this story. “For the sixth straight quarter, Facebook’s revenue from advertising has grown by more than 60% over the same period the year prior. The figure climbed by 64% in the third quarter to $2.96 billion. Also for the sixth straight quarter, the company’s overall revenue increased by more than 50%; this time by 59% to hit $3.20 billion and beat analysts’ estimates.”

It was once debated as to whether or not Facebook would be successful in generating revenue from mobile advertising. It’s now clear that advertising is a major money maker for the social giant, and will continue to be in the mobile realm.

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Tags ad, ad age, advertising, Facebook, mobile advertising, online publishing, open source software, text ad

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.