Digital Publishing Trends Multiplatform Publishing Strategy

Vine For Digital Publishing

Vine sees a lot of activity on its site. The six-second video app has seen over one billion loops, and is making changes to its functionality so digital publishers and brands can get more involved.

Post author By Amanda MacArthur
Post date October 30, 2014
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Do you think a reel of six-second videos fit your digital publishing company? It may not be for everyone, but creating and distributing content via Vine might be a good idea for some companies with a relaxed, fun, or exciting quality to content.

Recently Vine received some press from journalism.co.uk on the changes it has made. Some of these changes include:

A new camera feature for easier filming and editing.
An “instant undo” option to quickly delete or edit.
The opportunity to work on up to 10 vines at once.
A “richer web experience”, making it easier to for users to search for content or people.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.