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Good News for ‘Newsweek’

Capital New York is reporting that Newsweek, owned by IBT Media, is profitable once again.

via Newsweek

Capital New York is reporting that Newsweek, owned by IBT Media, is profitable once again.

The magazine has had an interesting run. The Washington Post Co. sold Newsweek to IBT Media last October as it was losing significant money. Newsweek then participated in a joint venture with The Daily Beast, which ultimately didn’t help the magazine get back into the black. At this point, the print edition of the magazine was ended.

Once IBT Media bought Newsweek, they brought the print edition back into the mix, but at a much smaller scale.

The digital side of Newsweek is doing well, according to Capital New York. “On the web side, newsweek.com is pulling in more than 2 million unique monthly visitors, up from a paltry 211,000 one year ago, according to the analytics firm comScore.”

An update to the Capital New York article shares a press release from Newsweek which states that its revenue has increased by 400 percent in the last year.

Read more about Newsweek’s new success at Capital New York. 

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

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Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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