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This Helps Email In The UK

So many pundits like to talk about the value of email every year. Each year when this happens, someone writes about the death of email and how it’s not going to be a valuable source of communication going forward. Each year this happens, it seems that the hype is unwarranted.

Post author By Amanda MacArthur
Post date November 10, 2014
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Now, however, we have a different approach. eMarketer is reporting that the mobile management of email is on the rise in the UK, which means that mobile is a key component to the containing relevance of email.

According to the eMarketer article, research from Direct Marketing Association UK (DMA UK), fast.MAP, and DBS Data show that “there have been notable increases in the number of people using their mobile devices to read the subject lines of emails and even open them.”

In August, only 10% of respondents had opened their email on smartphones, whereas 17% opened their emails on smartphones in September.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.