We find the launch of new paywalls a newsworthy event because it allows us to look at what digital publishers are doing to create revenue streams. Since strategies on paywalls vary, let’s take a look at the new approach presented by The New Yorker.
According to an article from Folio, “the metered system will kick in after six article reads in a calendar month. Existing subscribers already have unlimited access.”
This new paywall launch comes after The New Yorker took its paywall down in July as part of a major site relaunch. At that point users were able to get content for free, which had previously been locked by a blue lock icon.
During the time period when the paywall was down, The New Yorker experienced some interesting things — like registering more subscriptions, a 20% increase in weekend traffic, and a 23% increase in time spent.
Read more about The New Yorker’s paywall launch at Folio.
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