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Northstar Travel Media Buys Travel Weekly Asia

The b-to-b media company Northstar Travel Media added to its portfolio with the purchase of several brands from Contineo Media.

Post author By Amanda MacArthur
Post date March 3, 2014
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The b-to-b media company Northstar Travel Media added to its portfolio with the purchase of several brands from Contineo Media.

Bill Mickey from Folio writes, “included in the deal are Travel Weekly Asia, Travel Weekly China and Events China. Travel Weekly China has a circulation of 12,000 while its newsletter, along with Travel Weekly Asia, are delivered to 42,000 subscribers. The Events China brand includes print, e-book and event assets.”

This is Northstar’s first time expanding into international markets. Mickey also added that the deal was under 5 million dollars. Read the full article on Folio.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.