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Papergarden, the New Digital Mag Marketplace for Galaxy

Condé Nast, Wenner Media, and Hearst Magazines lead the pack in participating in Samsung and Adobe’s Papergarden, a new digital marketplace set to debut on the Galaxy Tab S at the end of June.

via Talking New Media
via Talking New Media

Condé Nast, Wenner Media, and Hearst Magazines lead the pack in participating in Samsung and Adobe’s Papergarden, a new digital marketplace set to debut on the Galaxy Tab S at the end of June.

Talking New Media reports that the launch is timed to Samsung’s release of a new line of tablets with drastically improved optics. In addition, there will be subscription giveaways for Samsung customers to publications utilizing the new newsstand.

“With this partnership, we were able to create this new service which really does a great job of tying content discovery, preview, and purchase of content, in a single experience,” Adobe’s Lynly Schambers told Talking New Media. “And because they are using the Adobe native Android viewer, readers, once they purchase the publication, can have this highly engaging experience because the native Android viewer supports interactivity, audio, video, etc.”

To read more about Samsung and Adobe’s Papergarden, visit Talking New Media.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

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