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The Power Of Time Inc.’s Social Media

When you consider the reach of magazines on social media, recent data shows that the magazines from Time Inc. come out on top.

via Time Inc.

When you consider the reach of magazines on social media, recent data shows that the magazines from Time Inc. come out on top.

Media Wire Daily is covering this story, which has developed based on statistics released from the MPA. Here’s a look at the top 10 magazines listed according to Media Wire Daily. The social media audience is listed in millions after the magazine name.

1. Time Inc.  (92.5)

2. Condé Nast  (76.6)

3. National Geo  (64.1)

4. Hearst  (60.1)

5. Meredith  (24.2)

6. Rodale  (20.5)

7. Bonnier  (19.4)

8. Playboy  (18.7)

9. The Economist  (18.3)

10. American Media  (15.5)

From this data it’s easy to see that Time Inc. is way out in front. Conde Nast follows at a distant second.

It seems that at 92.5 million, Time Inc.’s social media audience will continue to reign among magazines for awhile.

Read more on this topic at Media Wire Daily. 

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

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Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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