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Multiplatform Publishing Strategy

Validating the Experiences of Online Publishers

Industries that change rapidly, or grow suddenly, are often areas of great consideration. Business owners want to take advantage of the industry’s positive opportunities while they have the best chance to do so.

However, in the case of digital publishing, the evolutionary uncertainty coupled with such a new industry puts even more questions in the

Industries that change rapidly, or grow suddenly, are often areas of great consideration. Business owners want to take advantage of the industry’s positive opportunities while they have the best chance to do so.

However, in the case of digital publishing, the evolutionary uncertainty coupled with such a new industry puts even more questions in the minds of publishers and online business owners; what are the best strategies to follow? Which publishers can I look towards for guidance? Is there adequate data to base business assumptions on?

This is why our Benchmark Portfolio is so valuable. All Mequoda Digital Content Marketing Systems we develop are based off ones that came before it. The best practices from past systems, which have been proven through consistent testing, are executed within all new systems, while being customized to the publisher’s requirements.

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As each system is updated and maintained, the findings are shared with our community through consultation, Mequoda Summits, Mequoda Seminars and through the Mequoda Daily.

Take a look at our Mequoda System Benchmark portfolio for an idea of our members, and contact Kim Mateus via email or by phone at 401-293-0401 if you have questions about consulting options or live events.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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