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Press Releases

GreenPrints Magazine Publishes Winter 2022-23 Issue

Mequoda Publishing Network, publisher of GreenPrints Magazine, has released their Winter 2022-23 issue featuring delightful, heartwarming gardening stories, poetry, quotations, and original art.

The Winter issue of GreenPrints Magazine features 15 down-to-earth essays by contributing authors from all over the country. The stories range from heartwarming to heartbreaking, and they all share a special insight into

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Press Releases

Food Gardening Magazine Publishes December Garden-to-Table for the Holidays Issue

Food Gardening Network, publisher of Food Gardening Magazine, has released their December 2022 issue, highlighting garden-to-table holiday ideas, including an eight-course menu and 21 gift ideas from the garden.

The December issue of Food Gardening Magazine features four videos and feature articles that offer gardeners tips for winter gardening activities, as well as ideas for gifts

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Press Releases

Food Gardening Network and GreenPrints Magazine Celebrate the Joys of Gardening Year-round with the Release of Two New Calendar Kits for 2023

Food Gardening Network and GreenPrints Magazine are celebrating all things gardening with custom-designed, home printable 2023 wall calendar kits.

The kits are available on the GreenPrints website for $20. Site visitors can buy a kit, or they can get the 2023 wall calendar kit as a free gift when they purchase a gift subscription to Food

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Press Releases

GreenPrints Magazine and Website Relaunch as a Multiplatform Brand

GreenPrints transforms from a print-only magazine to a vibrant multiplatform system with expanded content and continued focus on quality and subscriber engagement.
GreenPrints, owned and operated by Mequoda Systems LLC, has relaunched its brand with a new multiplatform publishing system that further engages subscribers and offers a wider variety of content.

“What has been an engaging and

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Press Releases

Food Gardening Network and GreenPrints Magazine Celebrate the holiday season with the release of Two New Holiday Greeting Card Kits

Food Gardening Network and GreenPrints Magazine get into the holiday spirit with original digital DIY greeting card kits.

Food Gardening Network and GreenPrints Magazine are getting into the holiday spirit with the release of two user-friendly DIY greeting card kits.

The kits are available on the GreenPrints website for $20. Site visitors can buy a kit, or

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Press Releases

Food Gardening Magazine Publishes November Winter Food Preservation and Garden Planning Issue

Food Gardening Network, publisher of Food Gardening Magazine, has released their November 2022 issue, which reveals how gardeners can store root crops for the winter, as well as the tasks they can do now to prep their garden for spring, including seed saving.

The November issue of Food Gardening Magazine features four videos and feature articles

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Press Releases

Mequoda Publishing Network Expands, Grows Further

Please check out our newly relaunched website, to see all the details about what Mequoda Publishing Network has been doing lately. And please notice our new tag line: “Ideas, Inspiration & Advice for Better Living”—a reflection of our new positioning as a lifestyle, enthusiast, and personal-improvement publisher ourselves.

Yes, we’re still a service provider to our

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Press Releases

RecipeLion Magazine Publishes November/December 2022 Holiday Desserts Issue

RecipeLion Magazine has released their November/December 2022 issue highlighting 40 holiday sweets including pies, baked goods, cookies, and candies.

This issue of RecipeLion Magazine brings together 40 favorite holiday dessert recipes. From a classic candy popular in the early 1900s to an easy Peanut Butter Fudge recipe to a truly decadent selection of pies, there’s

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Press Releases

Food Gardening Magazine Publishes October Autumn Gardening Issue

Food Gardening Network, publisher of Food Gardening Magazine, has released their October 2022 issue highlighting five vegetables to plant in October, plus how gardeners can extend their season with a cold frame or hoop house.

The October issue of Food Gardening Magazine features four videos and articles that offer gardeners tips on extending their growing season

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Press Releases

RecipeLion Magazine Publishes New European Culinary Tour Issue

Food Gardening Network has released their September/October 2022 issue of RecipeLion Magazine, which includes 36 European-inspired recipes from six countries.

These recipes take advantage of fresh vegetables, herbs, spices, and meats to give readers a sampling of traditional and modern recipes from Italy, Spain, France, Greece, Germany, and England.

Editor and Publisher Kim Mateus points out

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Press Releases

Food Gardening Magazine Publishes September “Three Sisters” Issue

Food Gardening Network, publisher of Food Gardening Magazine, has released their September 2022 issue, giving readers a closer look at the traditional companion planting trio of corn, beans, and squash.

With four feature videos and articles, the September issue of Food Gardening Magazine reviews the vegetables gardeners can plant in September, and how to harvest

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Press Releases

Food Gardening Magazine New Issue Focuses on Planning for Fall Plantings

Food Gardening Network, publisher of Food Gardening Magazine, has released their August 2022 issue, exploring options for gardeners about what to plant this fall.

With four feature videos and articles, the August issue of Food Gardening Magazine helps readers plan for fall plantings, make creative summer cocktails with fresh garden ingredients, execute summer garden chores

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Press Releases

RecipeLion Magazine Publishes July/August 2022 Summer Grilling Issue

Food Gardening Network has released their July/August 2022 issue of RecipeLion Magazine, which includes 36 barbecue favorites, including flame-grilled meats and veggies, grilled and chilled sweets, and sippable summer sweets.

Recipes take advantage of seasonal produce with combinations such as the Grilled Chicken Caprese Sandwich and the Grilled Summer Squash and Red Onion with Feta.

Editor

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Press Releases

Food Gardening Magazine Publishes July Gardening Grow Bags Issue

Food Gardening Network, publisher of Food Gardening Magazine, has released their July 2022 issue, exploring how grow bags make an excellent way to garden for people who may not have the space for an in-ground or raised bed garden.

With four feature videos and articles, the July issue of Food Gardening Magazine helps readers understand

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Press Releases

Food Gardening Magazine Publishes June Raised Bed & Containers Gardening Issue

Food Gardening Network, the publisher of Food Gardening Magazine, has released their June 2022 issue, exploring the many benefits of raised bed and container gardening and helping readers determine the best way to start their own raised vegetable gardens.

With four feature videos and articles, the June issue of Food Gardening Magazine helps readers plan a

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Press Releases

Food Gardening Magazine Publishes 10 Herbs and Seeds to Plant in May

Food Gardening Network, publisher of Food Gardening Magazine, has released their May 2022 issue, highlighting 10 herbs and seeds to plant this month.

Featuring four videos and articles, the May issue of Food Gardening Magazine helps readers determine what to plant in the ground this month, as well as five ways to prevent weeds and how

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Press Releases

RecipeLion Magazine Publishes May/June 2022 Garden Fresh Salads and Dressings Issue

Food Gardening Network has released their May/June 2022 issue of RecipeLion Magazine, which includes 43 sweet and savory salad and dressing recipes that celebrate the bounty of spring fruits and vegetables.

Recipes include classics like the Waldorf salad and Caesar salad, as well as unique combinations like Basil-Watermelon salad or Roasted Beet, Peach, and Goat Cheese

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Press Releases

Food Gardening Magazine Publishes Special Garden Tools Issue

Food Gardening Network, publisher of Food Gardening Magazine, has released their April 2022 issue, highlighting different types of pruning shears, 10 DIY garden tools, plus five fruits and vegetables to plant this month.

Featuring four videos and articles, the April issue of Food Gardening Magazine helps readers determine which type of pruning shears are right for

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Press Releases

RecipeLion Magazine Publishes March/April 2022 Breakfast and Brunch Issue

Food Gardening Network’s RecipeLion Magazine has released their March/April 2022 issue, which includes over 40 breakfast and brunch recipes featuring classic dishes, regional specialties, and healthy fruit juices and smoothies.

The recipes also include a variety of cooking tips, serving suggestions, short histories of some of the dishes, and variations so home cooks can customize the

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Press Releases

Food Gardening Magazine Publishes 6 Vegetables to Plant in March

Food Gardening Network, publisher of Food Gardening Magazine, has released their March 2022 issue, featuring six vegetables gardeners can plant this month. Plus, they share garden design and care tips for new and experienced gardeners.

Featuring four how-to videos and companion articles, the March issue of Food Gardening Magazine reveals the six vegetables to plant this

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Multiplatform Publishing Strategy

Mequoda Transforms Its Publishing Strategy, Effective Immediately

Well, it’s been a great run from our early days of digital publishing—but now is the time for Mequoda to change.

Yes, we’re still a service provider to our existing clients and partners. And we’re fully committed to all of them. But, we’re no longer prospecting for new clients to build publishing website systems—rather, our business

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Multiplatform Publishing Strategy

Food Gardening Magazine Publishes Guide to Hydroponic Gardening

Food Gardening Network, publisher of Food Gardening Magazine, has released their February 2022 issue, featuring their first issue dedicated to hydroponic gardening, including reviews of popular systems like Aerogarden, Gardyn, Hamama, and more. Plus, they share how to grow new food from scraps using just water.

Featuring three new videos revealing the best hydroponic methods, systems,

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Multiplatform Publishing Strategy

Freebie Subscription Marketing 101

My parents often told me that patience was a virtue. I suspect this was tied to the fact that as a child, I was not very patient. As an adult, I’ve come to rely on a subscription marketing program that requires patience.

This two-step subscription marketing program I’m about to dive into rewards any publisher who

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Digital Magazine Publishing

Magazine Subscription Marketing Ideas for Selling More Print and Digital

We talk a lot about digital magazine subscription marketing around here, and unwittingly neglect your very important print publications. Once you’ve established your subscription price strategy, the next problem to solve is the offer you make in your magazine subscription marketing campaigns.

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Multiplatform Publishing Strategy

Using the MBTI to Build Better Multiplatform Publishing Teams: Hiring To Lead Revenue

In previous weeks, we’ve talked about how using the MBTI can impact the development of your multiplatform publishing team. We’ve also discussed how different personality types can work better together in the workplace.

We’ve established that every effective multiplatform publishing company should have eight executive positions. If you’re a small niche publishing company with revenues

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Multiplatform Publishing Strategy

Advertorial Design Best Practices for Publishing Websites

Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it’s all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer to it, we’ve been doing it since publishers started selling ads on paper, and better advertorial design has come into vogue over the past few years now

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Digital Magazine Publishing

5 Metered Paywall Best Practices for Generating More Revenue from Premium Content

One of the biggest moving targets in Mequoda best practices is the metered paywall.

The biggest question we get is, how much free content is enough? And you have to be careful when you’re a special interest publisher comparing your own paywall model to the New York Times or the Financial Times who have historically given

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Audience Development Strategy

The 12x12x12 Twitter Strategy: 12 Tweet Ideas That Future-Proof Your Content for 12 Months

When an article publishes on your website, how do you go about promoting it in social media?

When I pose this question to a room full of magazine editors from different publications, their answer is typically that they wait for the post to be published and then they promote it. If they’re super savvy, they might

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Subscription Website Publishing

Website Masthead, Nameplate or Header?

A funny thing happened on the way to today’s post. While doing keyword research to discover what you, our audience, call the top of your website, we found some disagreement. Various posts at other websites, from Wikipedia to a variety of design blogs, use different terminology to describe the top of the website. Website header

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Audience Development Strategy

Free Webinar Reveals How to Successfully Launch Your Digital Magazine Idea

I’ll make this quick because I know you’re busy. You’re invited to join us on March 16 at 1pm ET for a FREE webinar, Giving Life to Your New Digital Magazine Idea. This is your only chance to get these best practices for FREE, before this webinar becomes a premium training program in Mequoda Pro

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Digital Magazine Publishing

Building Digital Magazine Publishing Team Roles

As we move into the brave new world of digital magazine publishing, one thing has not changed: your people are the absolute key to your success.

Over the past year and a half, we have built a new digital magazine publishing team from the ground up. I thought I would take a few minutes today to share with you

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Digital Magazine Publishing

10 Facts About Digital Magazine Publishing and One Important Piece of Advice

Digital magazine publishing is and continues to be the current and next frontier, with unlimited revenue stream options coming from creative use and integration of text, images, video, social content, native advertising and so much more.

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Digital Magazine Publishing

How to Transform Your Magazine Rate Card into a Multiplatform Rate Card and Grow Your Publishing Revenue

Print advertising rates have always been robust. After all, magazine ads have been superior to broadcast ads in several ways: They offer a targeted environment, they offer adjacency, and they’re self-paced, giving readers as much time as they want, not just 15 or 30 seconds.

Digital magazine advertising offers the same enticing features. And these ads

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Digital Magazine Publishing

7 Digital Magazine Publishing Metrics

Digital magazine publishing has come a long way from its inception. Some publishers are still offering digital magazine apps, however, the future of revenue for digital magazines comes from web editions that are sold through magazine subscription websites. Web editions are superior because they can be accessed easily from any device, giving them vastly more marketing

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Audience Development Strategy

15 Audience Development Strategies Most Publishers Avoid and Shouldn’t

It’s hard to determine how to spend both your time, and your resources within a business. The way we look at every decision you make is this:

Is whatever you’re thinking about doing, going to help you build an audience, improve capture rates, increase engagement rates, or monetize more visitors?

Your audience development efforts fall into three

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Multiplatform Publishing Strategy

7 Ways to Build a Better Ad Package for Sponsors

The best thing you can offer in an ad package is exclusivity, although few publishers can. Back in the days of print-only publishing, there was little opportunity to be an exclusive sponsor of anything, but what brought them in was a separate but aligned strategy: scarcity. The most scarce and desirable sections of a magazine

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Multiplatform Publishing Strategy

Join Us on Zoom and Discover How to Launch Your Digital Magazine Idea

If you have an idea for a new digital magazine and are considering the many options for publishing it, you’re reading the right words, at exactly the right time, and the time to launch your digital magazine idea might be soon.

Our team has been launching successful digital magazines and their support systems for more than a decade. Some

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Digital Magazine Publishing

How to Write a Better Magazine Sales Letter in 7 Steps

A magazine sales letter full of content and detail works best for selling premium information products online. No matter how hard we try to make winners out of short sales letters (after all, they’re much less work!) we still see A/B split after A/B split show that longer magazine sales letters work best.

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Subscription Website Publishing

What is the Best CMS for Newspapers?

Happy 300th anniversary to the newspaper publishing industry! The first official American newspaper, Publick Occurrences, Both Forreign and Domestick was shut down after only its first issue in 1690, so the true “business” of newspapers began in 1721 with the New England Courant, and the presses have been running ever since.

The difference between a business

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Audience Development Strategy

Audience Development: Definition & Purpose

The true audience development definition requires maximum outreach while retaining results for future sales

Just like “inbound marketing” was the buzzword of the online marketing industry last year, “audience development” begins to grow in popularity. HubSpot coined the term “inbound marketing”, which basically means bringing customers to you.

Last week we asked what is audience development?

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Multiplatform Publishing Strategy

Get it Launched! Attend our FREE Webinar and Give Life to Your New Digital Magazine Idea

Are you itching to launch a new digital magazine, but you want to do it right, and you don’t want to waste money on trial and error? That’s completely understandable, why couple a big risk with a big loss?

When we launched Food Gardening Network and its magazine Food Gardening Magazine in January 2021, we did

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Subscription Website Publishing

What’s in Your Online Subscription Library?

The concept of carefully curated collections of magazine content that can be reformatted into special issues is not new to the publishing world, and was in fact a mainstay of most of the print magazines I’ve published over the years.

SIPs or Special Interest Publications often accounted for as much as 20 or even 30% of

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Digital Magazine Publishing

Creating an Online Magazine Team That Turns Dusty Archives into Dollars

If you’re a frequent reader of Mequoda Daily, you’ve probably noticed we are big on helping print publications adapt to today’s digital environment. There are quite a few ways to bring your brand online these days, but the future of publishing is creating an online magazine. You might be thinking, “Well, yeah, everyone knows that.”
What

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Multiplatform Publishing Strategy

3 Internet Revenue Models Publishers Use to Generate Online Advertising Dollars

Some helpful hints on generating revenue through online advertising

What comes to mind when you think about revenue models on the Internet? Is it a relatively new model that was designed specifically for the Internet? Or do you think of traditional business models that have transformed from the physical world to the digital world?

That may have

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Digital Magazine Publishing

8 Online Magazine Design Best Practices

Online magazine design has taken a number of steps forward in recent years, starting with the launch of the first-ever web magazine in 2014 called I Like Crochet. An online magazine, also known as a web magazine, is a premium publication that is read through a magazine subscription website. In our definition, it is not

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Multiplatform Publishing Strategy

How to Build a Multiplatform Website for Multiplatform Content

A multi-platform website enables a publisher to create dynamic content on multiple platforms. Some of these platforms might be online streaming through a membership library of training videos, or it could be a web magazine—formatted for, and read on the web.

But multi-platform website doesn’t just refer to the number of ways you recycle content across

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Multiplatform Publishing Strategy

10 Niche Publishing Thought Leaders You Should Follow

There was a time when investors were shying away from publishing media because “journalism” is “expensive” and user-generated content is “cheap”.

But as the world changes tides and begins to preach the quality over quantity sermon, investors have begun to appreciate journalism again. It reaches specific audiences. Now, who else do we know who creates that

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Audience Development Strategy

Effective Call-to-Action Examples for Selling Subscription Website Memberships

Our primary goal at Mequoda is to build the best subscription website marketing systems for publishers. We want publishers to have a system that attracts visitors, captures their email address, engages them with great content, and monetizes them through subscriptions. A simple website may not do all of the above, but a subscription website marketing

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Digital Magazine Publishing

Creating Digital Magazines: Four Ways to Monetize Your Efforts With a Free Archive

“I simply don’t understand the opportunity,” one veteran magazine publisher told me at a recent industry conference. “My magazines are sponsor-driven. My issue archive includes hundreds of back issues. I have all these vendors and partners offering to digitize my back issue archive and make it available online. But I don’t have a clue how

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Audience Development Strategy

Email Footer Examples and Best Practices for Keeping Readers Happy

We developed the Email Newsletter Scorecard with our friend and email marketing expert Jeanne Jennings. Let’s look today at #9: the all-important footer. In addition to abiding by CAN SPAM laws, having a footer resonates with the email recipient because it gives them a way to communicate with your brand, manage their subscription or opt