A well written online press release, distributed at the right time all but guarantees increased traffic and sales
Category: Audience Development Strategy
Audience Development Strategy posts focus on how to drive more website traffic through organic and paid sources, including search and social. You’ll also learn how to convert website visitors into email subscribers.
Pushing content vs. publishing content: create a more valuable Twitter audience by including your editorial staff as a part of your social media strategy
How to sell online advertising and get a higher CPM advertising in your email newsletters
Invest 90 minutes and learn exactly how to conduct an effective SEO campaign, backed up by one full year of additional online Q&A support.
A higher website ranking and conversion rate are virtually guaranteed when you learn the secrets of using free reports to build email circulation.
Don Nicholas tells publishers that email newsletters are the new newspapers
Danielle Werbick tells publishers how she creates and deploys SEO campaigns for KnittingDaily.com
Amanda MacArthur, our resident Online Editor & Publisher, led the session on social media strategy today, addressing how publishing are (and should) be using Twitter in their own businesses.
“Twitter is what I consider the universal social network, it’s great for publishers since it’s all content driven,” MacArthur told the audience. She noted that Twitter is
The low risk, high reward route to SEO campaign mastery using free reports to build email circulation
This week is the last week that you can join us on October 14th at 12:30 EDT for a 90-minute webinar on SEO Campaign Management at the low rate of just $197. Next week, the price will raise
The most economical search engine optimization strategy is to start with the title of your free product
Ask a question in your email newsletter, and the reader will be inclined to respond
SEO experts tell all about using free reports to build email circulation
Use this SEO Guide to launch new free products that get found in search engines for months and years to come
Master your audience development editorial management skills when you download our new toolkit for online editors
Don’t miss this revealing Mequoda/SIPA Webinar on SEO Campaign Management: Using Free Reports to Build Email Circulation
A higher website ranking and conversion rate are virtually guaranteed when you learn the secrets of using free reports to build email circulation.
Where does your content originate?
Here is our editorial strategy for reusing, recycling, and repurposing content over multiple platforms
Take a minute and try these three simple traffic-driving strategies you can use to attract more readers to your featured article of the day
Three reports that will launch your social media strategy into gear
Part two of our best practice collection for publishers who want to create great email newsletters
Create an email newsletter that aligns your editorial content with your promotional message while serving the needs of your readers
Discover the value of using email newsletter templates to create single-topic email newsletters in which every component is aligned around the same theme.
Maximize revenue by using email newsletter templates to help focus on a single topic.
Online social networking strategy anyone can utilize
It’s not who you know, but who they know.
As we’ve stated before, when you connect with someone new, peruse their list of connections. You never know who they know unless you look. One advantage with online social networking sites like LinkedIn, you can easily access second and
SEO campaign management begins with creating a blockbuster free report.
Even if you follow a checklist of all the items required for a successful SEO campaign, you can achieve mediocre results if you don’t offer a highly desirable free download.
Developing new media for your audience that fulfills their needs, while measuring how these new technologies meet your own business goals
How The Wall Street Journal has incorporated podcasting into its long list of media platforms, and the lessons for other publishers who want to make money podcasting
Download these three free white papers and sending more effective email newsletters and promotions.
Do you know how to blog but hesitate to call yourself a blogger?
Knowing how to blog seems to fly in the face of a time-honored tradition in newsletter, magazine and book publishing of working within an organization that controls whether your work gets published.
Build out a new social media strategy with Twitter.
Our Twitter for Publishers webinar skips the preaching and goes straight to the teaching!
One part BENEFIT and one part HOW-TO equals an intriguing and persuasive email subject line
Last chance to save when you join us next Wednesday to learn about Twitter from BusinessWeek, Dream of Italy, and USAToday
Define your social media strategy by learning exactly who is on twitter and what they’re tweeting about
How to start blogging for profit by transforming from publisher to blogger and vice versa
Online publishing success begins with being an enthusiastic expert on your topic
Kathy McCabe, editor of the Dream of Italy newsletter and Shirley Brady, community editor of BusinessWeek join us to “talk Twitter”
Taking Twitter Search and turning it into your own social media strategy machine
Keyword research and search engine optimization thoughts for the long tail of keyword analysis
Aim to impress and engage your email newsletter subscribers every time you arrive in their inbox
Your email newsletter should provide benefit-oriented content that engages the reader
Ideas for an audience development strategy that re-purposes content for additional revenue streams
You can sit by and watch your new and existing competitors build their revenue, circulation and community, or you can develop your own social media strategy
How to increase revenue per thousand emails sent
The Mequoda Email Performance Report measures your split tests to help maximize email revenue and profit
A case study on aligning your email newsletter strategy with the goals of your online publishing business
Herndon Hasty gives publishers five ways to integrate SEO into the roles of your online editors
A new(ish) type of press release, generally referred to as a “social media release” is quickly gaining popularity. These types of press releases generally include many multimedia elements, enable to user to engage with the content on many different levels and allow the release to be shared in dozens of different ways.
Since two years ago when we started engaging in social media, our traffic has doubled, and our email list has almost tripled. Since October, when social media really started ramping up, our Twitter followers have gone from 100 to over 2,000. That’s an easy metric to track, but you can imagine the others—which I’d like
Social Networking = Good Karma, 10 Ways to Pay It Forward. All the buzz these days is about social networking sites like Twitter, Facebook, or LinkedIn. We were very surprised this month to see a significant rise in new subscribers and inbound links from Twitter and Linkedin. Making them our number
As a valued reader of mine, I have an irresistible offer for you including hundreds of dollars in free gifts.
Why an Email Newsletter is Essential for Ad-Driven Publishers
Think of your website as single-copy distribution when it comes to online adverting. You can optimize it, publish regularly, search engine optimize it and wait for readers to come, but that’s the depth you are offering your advertisers.
You know the drill: put on your link-building hat and drive website traffic! But why?
Everyone’s telling you to increase audience development by getting on social networks, PR sites and blogs to build relationships where others will link to you (and to link to yourself from those sites). Work, work, work for all those inbound links
There are many books and blogs already devoted to the “how to” of social networking. This is not a post about how to set up an account and get started. This post is about why you should get started and how you will benefit from social networking.