I suspect that 50 percent of Mequoda Daily readers should not be launching their own Mequoda System periodical website and daily email newsletter…
Category: Audience Development Strategy
Audience Development Strategy posts focus on how to drive more website traffic through organic and paid sources, including search and social. You’ll also learn how to convert website visitors into email subscribers.
Twitter is now the second largest source of Mequoda’s incoming website traffic, and a major audience development driver
Using social media marketing to drive targeted website traffic and build your online publishing community
How to get publicity for your website by submitting content to Google News
Google News aggregates headlines from more than 4,500 English-language news sources worldwide, groups similar stories together and displays them according to each reader’s personalized interests.
Drive Website Traffic: How to discover online friends you didn’t know you had when a Google Alert tips you off to new link-building opportunities.
Our recent post about How to Defend Your Online Content from Theft prompted Michael Geneles, of 87 Interactive, to contact us with this tip:
Our recent post about How to Defend Your Online
Online Marketing Tools: Using an Email Lifetime Value Calculator to measure the real lifetime value of an email name
The essence of the Mequoda Method is to build a database of email newsletter subscribers, send them valuable free content, build your brand, earn trust, and eventually monetize these email subscribers by selling them paid products and
Cia Romano and I talk social networks – both building your own, and using existing social networks to develop a diverse online audience.
8 Big Twitter Mistakes We Made on and 8 Ways We Fixed Them
Yesterday when I presented at the FOLIO: Growth Summit on “Using Social Networks to Strengthen Your Market Position”, I got an abundance of questions from magazine publishers after the session on how they can effectively use Twitter in their business units.
Use PDF files to improve your site’s landing page rankings with Google
Help build your niche brand with this eight-step link-building technique
How to develop an efficient post frequency and even increase production without raising a finger…
How often should you blog? In many cases, the answer to this question depends on how much content you have, and the amount of resources you have available to fill the need of your audience.
Interweave Seeks eMail Marketing Manager
Three search engines happy to navigate your content once they have a road map that you didn’t spill Coca-Cola all over in the car…
Your sitemap, when built correctly, is the tour guide of your website. It tells search engines which pages are your “featured attractions”, and which pages are like the Disneyworld changing rooms: off
Maximize your subscriber file size with aggressive email conversion architecture.
Discover how to forecast and increase profits with the Mequoda Email Circulation Calculator.
Fundamentally, there are only two ways for any business to increase profits.
Want to make more money? Either increase the number of customers, or increase the average sale per customer. Or both.
The success of your
Why Google doesn’t require big brands to optimize their sites in order to land on page one, and what it means for smaller companies
Over the past couple of months, Google has started to favor brands in its search engine results, primarily effecting the most competitive, high-value keywords.
Why a Google Knol may still offer an unfair advantage over search engine results and how you can get a piece of that pie
Although Google says that Knols get no preferential treatment in search engine ranks, Search Engine News claims that they’ve seen dozens of Knols that rank on page one in Google for a
How to control what your readers see when they first open your email newsletter
The first screen of your email newsletter, which includes the preview pane, is another part of your email newsletter’s prime real estate.
How to get your email newsletter and promotion opened in half a second
We’ve done plenty of email subject line tests over the years, but as time progresses, people respond to different messages. Some may get accustomed to the direct “You won’t believe this” subject line and won’t fall for your tomfoolery.
Why putting “quotes” around each term will help determine your keyword competition
A large part of what we teach in our keyword research process is how to look up keyword competition. Sure, if you have a website about gardening, you’d love to rank number one on the term “gardening”, or more likely, “gardening tips”, but how
Using email newsletters to lower the cost of creating online brand building. When the history of the 2008 U.S. Presidential election is written, the role of the Internet, and especially email, will be recognized for having revolutionized campaign strategy more than any technology since John F. Kennedy mastered using television in 1960.
How to comply with the rules of sending an email newsletter, while providing your customers with friendly ways to keep in touch, and maintaining the rights to your content.
What’s the ROI for being social? Think social media doesn’t convert? Let’s get the facts straight about measuring social media.
You’re either on the bandwagon or you’re not. But as time goes on, the people who call social media a “fad” are starting to look like those who didn’t believe the Internet would be a big
You can pay big bucks for SEO press release distribution, or you can learn how to do it yourself.
How can your press release compete with the thousands of press releases that go out every day? Well you can start by making them long-lasting in the eyes of search engines.
Posting press releases on your own site
Use the Google AdWords Keyword Tool to find niche keywords that drive targeted traffic to your blogs, press releases and landing pages.
Listen to your audience when making an eBook by doing keyword research, tracking your user activity, observing your competitors and just flat out asking them what they need.
Grab an authoritative Google link while the opportunity still lasts!
Two keynote addresses at the MPA’s 4th magazines 24/7 conference focused on getting publishers to let go of their content and partner with the social networking and video sharing giants
At the Magazine Publishers of America’s 4th Magazines 24/7 digital conference last week in NYC, the message was loud and clear: let go of your content,
How search engines work, make money and can help you build your business
Complete these seven to-dos and get your IP removed from email blacklists
Last week we talked about whitelisting, but today we’re going to cover how to get off those nasty email blacklists once you’re already on them.
Being blacklisted refers to the ISP that your readers are using (like AOL, Yahoo!, etc.). One person marking you as
If an email gets sent to an inbox and lands in the junkbox, does it make a sound?
How to choose the right keywords for driving website traffic to your website
3 easy ways to build customer loyalty for your brand when budgets are tight
Renowned provider of worldwide consumer and professional health information located in Stamford, CT is seeking a Senior E-Marketing Manager to be responsible for generating sales through electronic marketing and web e-commerce.
Choosing the right keywords for your online content with Google’s AdWords Keyword Tool
How Golf Vacation Insider Manages 75 Complimentary Special Reports and a Page #1 Ranking in Google on Almost All of Them.
Link-building is like a popularity contest, the more inbound links you have from other websites, the higher your page will rank, and the more conversions you’ll see
Stephan Spencer, Founder and President of Netconcepts lists some helpful SEO tips and (mostly) free online tools
Aaron Kim, Emerging Technologies Evangelist with IBM Global Business Services talks about both sides of how companies are reacting to Web 2.0
Lane Becker of GetSatisfaction.com talks about the online world where loyalty = profits & satisfaction = growth
Chris “Silver” Smith of NetConcepts explain how search engines are working with you to improve search rankings and deliver qualified results
Chris “Silver” Smith of NetConcepts explains why ignoring search engine optimization means that you’re “leaving money on the table”
Chris “Silver” Smith of NetConcepts gives seven basic ways to appease the Google gods (and why that means Yahoo!, MSN and Ask will like you too)
Email copywriting best practices for effective consumer email marketing
How Mono Topic, Multi Topic and Promo Email Newsletter Templates are used in online publishing
How to Give Away Content and Get More Subscribers, Additional Product Sales and Higher Profits in Return
Subscribers generally buy a paid product within 90 days…or else!
“In any 12-month period, one out of four subscribers to a free Agora Financial email newsletter eventually buys something”, Andrew Palmer, former Director of E-Commerce/Web Marketing for Agora Financial, LLC told us in our last interview with him at Agora.
10 Criteria for Increasing Open Rates and Conversions on Your Email Newsletters or Promotions
Choosing the Right Keyword Phrases to Attract Targeted Website Traffic and Using the Google Visibility Index to Track SEO Success
Does your revenue per thousand come up short while your “white web” transactions seem curiously high?
Choosing the right keywords for your online content with Google’s AdWords Keyword Tool.
14 ways to get your email delivered and viewed correctly on any browser
Use these strategies developed by the folks at HR Daily Advisor to help your writers and editors sell more product.