Multiplatform Publishing Strategy posts focus on how publishers successfully distribute and monetize their content across multiple platforms, including memberships, events, clubs and sponsorships.
Multimedia publishing demands multiplatform strategy, and Ebony is embracing it; plus, NYT latest to consider ad-free model
Multimedia publishing is remaking the industry, fueled by multiplatform strategy, content like video and podcasts, and an openness to experiment with events, ecommerce, and other components.
While one major brand is pursuing that course in being reborn, another all-time title
You don’t need us to tell you that the digital ad news when it comes to anti-ad-block efforts is not necessarily good. The efforts of digital publishers to block ad blockers are being undermined by a prevalence of viewability problems, chief among them software that grows ever more sophisticated in its ability to shield readers
When it comes to Snapchat, media brands must reconcile the upside of the channel with its challenges. Or overcome the challenges and maximize that upside, take your pick. Most digital publishers would pick the latter, of course, and recent design changes could help them get there.
But, as TheMediaBriefing.com points out, the changes themselves could cause
Mequoda wants no publisher to be left behind
I can talk until I’m blue in the face about how well the Mequoda Method works in helping legacy print magazine publishers make the business-critical transition to the digital age.
That doesn’t mean anyone should take my word for it.
When you attend our Digital Magazine Publishing Workshop, you’ll learn
New Nielsen Catalina multi-year media survey yields some interesting results on magazine marketing strategy
When we talk magazine marketing strategy, typically we’re talking from the point of view of publishers. But advertisers have a magazine marketing strategy, too, of course – to begin with, it involves whether to buy ads in magazines at all. Well, with
TIME magazine is seeing growth in print and digital due mostly to a strong pursuit of native ads in editorial and video, plus staffing updates and multiplatform publishing
Last year, TIME’s print revenue went up by 4%, and digital climbed 36%. A few years ago, we wrote a little piece called Saving TIME Magazine: or, the Future of All
Among publishing executives, is there anyone more admirable than Maria Rodale? Of course, we all have our favorites, but for us, Rodale’s new media innovation, multiplatform strategy instincts, niche content bona fides, and other qualities make her a true titan of the industry. And now, as stalwart Rodale property Prevention joins a small number of
Digital magazine distribution and consumption will receive the Audit Bureau of Circulations treatment; plus, Google follows Apple’s lead and Time Inc.’s vision
Digital magazine distribution, readership, ad views, and more are all sliced and diced in some way, shape, or form, but the question these days is accuracy, veracity, and reliability. The future of digital advertising
We’ve talked extensively about the great deal that the late Apple Newsstand – missed by some and not so much by others – offered magazines: a 30% remit to stand shoulder to shoulder with the big boys and the nichiest of the niche. Now, with News, if you’re an Apple publisher, the goal posts have
Despite all of the ups and downs of digital publishing, the online magazine business keeps on cranking along, and companies like Time Inc. continue to set the pace with strategic partnerships. In addition, social media strategy gets a bit of news, and we relay word of more mergers & acquisitions.
This certified Mequoda Master will step into Ed Coburn’s shoes
We’ve come a very long way since 2013.
Back in the day, Mequoda was a modest 15-person organization, with one lead consultant – that would be me – and a single team working with that consultant. Today, in 2016, we’ve tripled in size, with 40-plus team members,
While it might have blindsided some industry observers and rubbed some old-school publishers the wrong way, the recent news that the Associated Press is launching a native ads network shouldn’t come as all that big a surprise. While the ubiquitous press organization itself doesn’t depend directly on an advertising revenue model, its member newspapers certainly
Exploring the latest mobile publishing solutions with the best programmatic ad marketplaces and Google’s latest big splash; plus, print magazines as innovative content marketing?
It could be argued that mobile publishing solutions are digital publishing solutions, period, as online magazines move closer and closer to a mobile-dominated industry landscape.
But that doesn’t mean your options are much
Is there a more historically iconic and currently intriguing magazine publishing company than Time Inc.?
We’ve watched with fascination their efforts to not only stay relevant and viable, but also to compete hard with digital natives and startups. They’re acting like a magazine publishing company who wants to do even bigger things, and thus are setting
For the enterprising social media publisher, Facebook video and Snapchat represent a promising future
What does it mean to be a social media publisher these days? It means you’re willing to experiment. It means you’re willing to venture out of your comfort zone. It means you’re willing to invest in dedicated staff. It means you can
While using Google AdWords looks easy, it takes knowledge and hard work to be good at it. But there’s a big payoff. If you follow the advice below and correct just one of the following AdWords mistakes, you may find that your response and revenue double or even triples – overnight.
There’s no shortage of interesting digital magazine publishing trends to watch, but hovering near the top has to be magazine subscription marketing.
With all of the “ad”-versity facing the industry – ad blocking programs, ad viewability, ad tech, etc. – it’s no wonder that digital publishers are trying to circle back and discover other ways of
Multi-channel publishing, multiplatform publishing, content distribution strategy: Whatever the label, proactive media companies meeting their readers on their own turf are emerging more and more as the best digital magazines. In fact, as Don has pointed out recently, multiplatform is the new normal.
To stop ad blockers, you have to think like consumers using ad blockers, and that process is pretty simple: If you clutter up their user experience with thoughtless auto-play and clumsily deployed displays, then they’re going to avoid your content – even if it’s quality content.
So, you can block ad blockers with impunity or
Turns out Twitter’s not the only internet superpower mulling over scaffolding possibilities. News of the latest Google updates shows that its experimenting with counts – if not characters, then at least pixels, in the search giant’s case.
Politics aside, can we agree that Donald Trump is kind of a multiplatform master? He creates spin-off products like it’s going out of style (it is, in fact, in style.)
Donald Trump inherited a sum of money and turned a junky hotel at Grand Central into a Hyatt as his first big business project. Real estate
For regional magazines and niche publishers, video monetization is even more of a priority
Video monetization represents one of the great opportunities of the next five years for digital publishers, but success isn’t going to come easily, as the industry is still wrapping its head around it. As with many aspects of business for media companies,
What we know: Ad blocking is on the rise. What we don’t know: whether the effort to block ad blockers will prove effective. What’s starting to become apparent: The ad blocking impact will be significant.
For online publishers who don’t rely solely on digital advertising for revenue, this is not crushing news. Hopefully, you’re one of
At IMAG, a big topic was Facebook. Magazines publishing on Facebook, specifically. And, with distrust bubbling to the surface with how the social media giant will use the content they coax from digital publishers, the news we relayed yesterday definitely showed signs of some trouble in paradise.
Today, though, we’re going in a different direction. Digiday
Report from 2016 IMAG conference cites distrust in Facebook-publishing dynamic
The topics don’t get much hotter these days than Facebook publishing, and though the gap between the social network and media companies seems to be closing, there’s a still a frost in the budding friendship.
As Facebook strives to become the global content provider, their reliance on
Monitoring the latest media trends for online-only magazines and other publishers
These are interesting times for online-only magazines: The industry, like a growing child, is changing every day, and just chasing it around can be exhausting.
Ad tech, mobile monetization, audience development, ad blocking and viewability, data and analytics, and other considerations – and, some would say,
Quantifying video metrics is a wide open enterprise for all, including publishers; plus, innovation and analytics from the experts
Views, visits, traffic, clicks, opens, time spent with media … charting response to your content and using that data to court ad buyers and convert subscribers is a challenge. Now, add video metrics to all of that,
Hearst says yes, begins providing online ad targeting for readers of print magazines; plus, the Independent, True Ink, and time-based selling
Believe it or not, a big part of multiplatform strategy is your print product. After all, if you have a robust one, chances are you can make the transition to digital publishing and succeed. And,
In-person anything is better than phone or email anything. A cold call could turn into a friendly conversation about the latest Game of Thrones, whereas a cold email could just end up in the junk box. An in-person business meeting is how real sales professionals close deals, not over the phone or through WebEx. There’s
Whether they are best practices for running an online business or best practices for sailing, there is always something to be learned from others
I’ve been asked many times, “what is a best practice and where does one come from?”
Best practices are standard conventions, methods or processes that have proven to be successful through multiple testing
Online video publishing, especially when taken in tandem with mobile advertising, is arguably the most alluring revenue opportunity to come along for digital magazines in a long time.
But, like any other opportunity, it must be seized and maximized, not squandered with poor practices and a lack of strategy. Coincidentally, establishing best practices and tactical standards
Recent headlines reflect the highs and lows of the digital publishing market; plus skepticism on whether Facebook Instant Articles is using its powers for good
The digital publishing market moves fast, and it’s not always the smoothest ride. There are successes, failures, and floating questions; good decisions, bad ones, and others on which the jury’s still
Publishing tech is a priority for digital magazines – but it’s not as easy as just checking off a box
Ars Technica, Wall Street Journal, and others making headlines among online advertising trends – and one topic trumps them all
Online advertising trends – or should we say “trend” – are understandably at the forefront of publishing executives’ minds.
Ad blocking is cutting into digital advertising revenue, and with deployment rising among millennial media, it might be
It always amazes me how people can worry about good things that happen. Sharon (not her real name) runs a successful $5 million special interest B2C publishing company that now has a successful webinar business model.
After 9/11, her live conference business took a hit, as did many live events during that time when many people
Ad blocking. Digital publishers are doing their best to combat it – you might be one of them – but they’re not necessarily in accordance with what the solution is. Good cop, bad cop? Hard ask, soft ask? How to block ad blockers?
MediaPost.com reports on this, as well as other industry trends recently. Let’s start
The Association of Magazine Media (MPA) released its Top 10 magazine brands on April 28, along with its most current audience data from March of 2016. The findings, compiled by MPA metrics arm Magazine Media 360°, continue to show strong growth and mark even more positive digital media industry news.
The Audience Report charted a 7.6%
The volatility of publishing economics will be mitigated with a multiplatform strategy built on repeatable best practices. That is one of our core principles, and a big part of what the Mequoda Method is built on.
Still, it’s worth it to monitor the trends priming the pump of publishing economics, and Digiday certainly has us covered
To paraphrase Steve Miller, publisher technology keeps on slippin’, slippin’, slippin’ into the future. Could be your content management system, your app, your digital advertising: There’s little time to rest on your laurels after each and every advance.
Anytime a vendor or service exec has some free advice to share with publishers, even if they have
Mequoda Systems has an immediate opening for a Chief Strategy Advisor to join our high octane executive team
Ideal Candidate:
10+ Years managing a multiplatform media business with full top line and bottom line responsibilities
Strong expertise in subscription marketing, sponsorship development and organizational management
Undergraduate degree in Journalism, Communication Studies, or Marketing
Graduate degree in Business Management, or Entrepreneurship
Consulting
It’s no surprise that programmatic sales are on the rise – built on the same principles that make organic SEO such a successful part of digital magazine publishing, programmatic advertising is the natural next step in the evolution of internet revenue models.
But when you hear a company like Bonnier say that programmatic sales will shoot
While there’s a lot to be excited and optimistic about, the online media industry is also full of pitfalls, mirages, and false leads that run into dead ends. We try to tell you about both ends of the divide!
The fundamentals of digital publishing include multiplatform strategy, subscription strategy, and advertising. But the proliferation of mobile
We still believe strongly in tablet content. Like any other part of a multiplatform publishing strategy, it’s not something you should invest your entire portfolio in, but tablet usage statistics and sales are steady with some indications of improvement in the coming years, especially internationally.
Having apps people want along with well-designed digital magazines that read
Association magazines have potential for B2B publishing success; plus, Facebook Instant Articles, the latest personnel moves, and more
Can association magazines transcend membership readers to engage in some serious audience development? One big name in the business is offering a resounding yes. We have to agree, of course. Legacies, startups, brands, B2Bs, and, yes, professional groups
Periodical publishers have historically considered content to be disposable – generated once for use in a periodical or book and then discarded.
Multi-platform publishers who recycle, reuse, and re-publish information in many different multi-platform products (portals, periodicals, books, email newsletters, membership websites, libraries, courses, events, DVDs, CDs, and more) are the ones – large, small, or
Does your advertising revenue model include content that delights and informs users, while similarly rewarding your advertisers?
As the digital publishing market has grown and changed, selling ad space has only become more difficult. The market is saturated. Sponsors aren’t happy with websites crowded with ads as publishers try to grow revenue (and users aren’t happy with
Lots of news on the ad tech side of the industry, which really shouldn’t come as news, given all of the advancements happening on what seems like a weekly basis from publishers, vendors, and search & social giants. For instance, if you thought marketers and publishers would leave programmatic and native ads in their separate
Times, Adobe, others making online magazine content news
Online magazine content doesn’t end with an article being posted online. Rather, that’s where it begins.
There are innumerable ways of repurposing content, and indeed, repurposing content in an age where massive amounts of content come pretty cheap is crucial in attracting, capturing, engaging, and monetizing readers.
Emails, white papers,
Digital media publishing is a challenge, but it’s a worthy challenge, because it will make you money when it’s done right.
Print media publishing is a challenge, too, and it still has a place, and always will, as far as we’re concerned.
Where’s that happy medium? Well, give us a call, and we can chat about it.
Advertising for publishers is also well known as an adventure for publishers, or better yet, a “choose your own adventure” for publishers, rife with peril but also the possibility for cashing in. There are obstacles around every corner in the way of ad blocking and viewability, and new technologies that can act as implements in
