Tag: social media campaign

If you're not bundling these three drastically underused sponsorship package add-ons, then you're leaving money on the table Multiplatform publishers are in a great position to sell sponsorship packages that combine  

Does your advertising revenue model include content that delights and informs users, while similarly rewarding your advertisers? As the digital publishing market has grown and changed, selling ad space has only become  

How to leverage multi-channel marketing both internally and also to sell out your advertising packages The human race doesn't all live in one house, or all work at one business. We  

If you’ve ever contemplated attending one of our Subscription Website Publishing Intensives, but the time – and budget – just haven’t been right, I have a new way for you  

One of Mequoda’s primary reasons for being is to help legacy publishers cross the digital divide. And when it comes to Farm Progress, we’re talking serious legacy publishing – a  

That's why your 2012 digital marketing strategies should reflect the realization that every action your business takes is now public. If you were careless in a customer care email,  

I wrote down a tweet once that said, “I like to say that Twitter is like a bar, Facebook is your living room and LinkedIn is the local chamber of  

Seth Godin is the king of turning complex ideas into common sense. On his blog, he once wrote, "How can you squander even one more day not taking advantage of  

Any marketing campaign has the same end goal: make more money for the company. The only difference between a traditional marketing campaign and a social media campaign is that social  

Landing page optimization tips for the holiday season If you ever wondered whether or not you could build your email list by giving away free "holiday" themed products, the answer is  

Learn how to use Twitter to sell your Books and eBooks Traditional publishers are distributing their content and brand via Twitter with both a hands-off RSS approach and a hands-on personal  

Catch up on the Mequoda Daily’s blog posts for this past week  

Mashable listed 5 winners; what do you think makes a successful social media campaign? Social media for content producers and marketers is a beneficial yet fragile creature. It can bring an  

Successful publishers evolve and so does their content marketing strategy Smart publishers will tell you that once they started optimizing articles and landing pages for Google, search engines have become their  

Using the 140 character social media strategy to create buzz around your books and ebooks