[question]
Does adding links and navigation buttons cause Landing Page leakage? I’m reading a “post-click” industry expert’s blog post about how to improve your landing pages and one suggestion is that adding links to other stuff causes leakage. Is this true enough to be a rule? Or does the other stuff help convince people to convert?
[/question]
[answer]
We
[question]
For letter landing pages, which font and type size is best? What kind of testing have you guys seen in this area? Serif? Sans Serif?
[/question]
[answer]
Arial for fonts above 12, sometimes for 11. Verdana for fonts 11 and under.
On marketing items for OFIE’s, salesletters etc, we will use Arial but sometimes for a short large headlines
[question]
What are the elements I should test once I start using Google Website Optimizer?
[/question] (more…) “Which landing page elements should I test?”
