The latest publishing trend isn’t just about magazine publishing in general. It’s a digital publishing trend: Launching digital-only magazines without legacy print publications behind them.
Mequoda has a client who is doing just that. Prime Publishing is a company that began with free websites but no print publications whatsoever. Now the company is launching digital-only magazines
One of the hardest things about analytics is really being able to pinpoint where your page views are coming from. Once you have that down it can be much easier to decide where to focus your marketing efforts. Below are a few articles from top bloggers showing which tools are useful for analytics and which
[question]Why is it necessary to limit the number of folders or slashes in a URL?[/question]
[answer] Google sees slashes in your URL as a folder, and the more subfolders in your URL, the deeper Google will think your content is. It’s unlikely to get ranked as high as possible if you’re telling Google your content is
[question]
Which video editing suite should my company purchase?
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[answer]
The best answer is “whatever your video editor is great at using.” If you’re starting from scratch and training someone to be your new video editor, there are a few options. If you use a Mac, Final Cut is a great option for editing video content. If you are a
[question]
Should I do A/B Testing or Multivariate Testing?
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[answer]
Start with A/B testing to test your most basic design elements and copy. Optimize your page, and then segment it into multivariate tests once you find a winner in your A/B tests.
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[question]
What do you mean by KCI?
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[answer]
The Keyword Competitive Index, also known as the KCI, is a mathematical relationship for a given keyword phrase. In this equation, the annual keyword search volume is the numerator, and the number of competitor listings is the denominator.
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[question]
What are the four components that a circulation builder email should include?
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[answer]
#1 – Free product promotion
#2 – Pass-along features
#3 – Embedded links
#4 – Subscription admin
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[question]
What are the benefits of creating a hiring scorecard?
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[answer]
The hiring scorecard will help you drive all business conversations that will result in the best possible hire. There are six elements of a hiring scorecard, which include:
-The key people impacted by the position.
-Ways the hiring managers can measure areas of the role to determine success.
-Information on
[question]
What do the most popular publisher accounts on Twitter have in common?
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[answer]
Even the smallest publishers have to look to their largest competitors for insight every once in a while.
• What are they doing that works?
• How can I implement the same thing on my budget?
• What are they doing wrong that I can do better?
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[question]
What are the six types of online partnerships?
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[answer]
The six partnership types that Carl has used to successfully generate millions of dollars in revenue include:
1. Content Partnerships: To be a market leader in content publishing, it’s important to consistently publish a lot of high-quality content. Doing so will make audience members and search engines take notice.
If
[question]
What suggestions do you have for Content Marketing best practices?
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[answer]
Content Marketing Suggestion #1:
SEO everything: Keep your keyword universe open while working on your second draft or editing an article. Include your keywords whenever possible to help increase organic marketing. However, only add them to your content when they fit contextually. Keyword stuffing is a black
[question]
What are the three main types of blog content?
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[answer]
1) SEO blog posts
2) Email blog posts
3) Buzz posts
1) SEO Blog Post
The main job of an SEO blog post is to build organic traffic from search engines. Properly organizing SEO blog posts will help the content get found and ranked by search engines.
SEO blog posts have to
[question]
What are some of the goals and benefits of Content Licensing?
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[answer]
Content Licensing Goal #1 – Building Your Traffic: Many content licensing deals come with perks. For instance, when looking to license content, you should make a stipulation in the licensing agreement that requires a link back to your website. Doing so will direct viewers back
[question]
What is SEO Campaign Management?
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[answer]
Optimizing content for search engines has become an everyday practice for online publishers and content marketers.
SEO campaign management helps websites target their audiences with valuable content instead of obtrusive advertisements.
The strategy of SEO campaign management, when executed properly, helps increase visibility, email conversions and overall revenue through an array of activities.
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[question]How
[question]
What is Google Analytics?
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[answer]
Google, the world’s most popular search engine, has developed an analytics system that they offer as a free service. Marketers and technologists from all industries have become attracted to Google Analytics, which has made it the most widely used statistics service, adopted by 57% of the 10,000 most popular websites in the world and
[question]
What is a Negative Keyword?
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[answer]
A negative keyword is a word that you define in a campaign or ad group within Google AdWords. The word you define as a negative keyword is a term that will not trigger an advertisement of yours. Negative keywords are added to campaigns so that broad terms, or terms that share
[question]
Should it matter if the pages are unique or not?
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[answer]
Getting hung up on unique and page views is kind of a conflict. Unique users are individual people, no matter how often they come back or how many pages they look at. Whenever we start talking about unique, we really need to recognize that we’re talking
[question]
Free content vs paid content – how much should you give away as a draw to get a subscription?
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[answer]
Somewhere between 3% and 15%.
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[question]
Why do I rank high in Google.us but not in other countries?
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[answer]
Google automatically gives preference to the sites from the same country. Basically, Google gives preference to sites on its specific country domain. On Google.de, www.mybikeshop.de will get preference over www.mybikeshop.com pretty much no matter what, unless you’re the Forbes of Bike Shops.
If you are
[question]
Would Telligent be recommended if you do not have a .net programmer?
[/question]
[answer]
Got to pick the solution based on your experience, resources and infrastructure. If you are primarily a Microsoft shop this could still be a solution for you. There are plenty of partners and .net developers out there who could get it running. It can
[question]
How long would you say it takes to build a store app? Say if we have 500-1000 products?
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[answer]
Plan for 12 weeks minimum unless you work with a developer who has templated this process.
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[question]
What happens in Google when I submit my press release to multiple sites? Is there a problem with duplicate content?
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[answer]
The biggest trap to avoid in online PR involves the content you are producing. Imagine you create a press release and submit it to multiple free press distribution sites. This same content is basically
[question]
What kind of conversion rates can I expect on rapid conversion landing pages (RCLPs)?
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[answer]
Conversion rates on individual RCLPs can vary from the low to mid single digits to over 30% – it will all depend on the relevancy of the offer. The better the free report title matches the search term that the user entered
[question]
What does it mean to have good website “affordance”?
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[answer]
Proper affordance means that something that is linked should look like it is—and that which is not linked should have no underlining or color-coding. Good affordance means that you aren’t making the user mouse-over the page looking for links. Good affordance also requires a website publisher to
[question]
What is a “post-Google” CMS?
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[answer]
A post-Google CMS is simply a content management system that was built after Google became the ultimate search engine. These CMS’s, such WordPress and Drupal are structurally built to be pleasing to the “Google Gods” and are generally open-source.
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[question]
Do you ever purge your email subscribers based on whether or not they open or click on the emails?
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Lots of publishers do this in order to increase their open-rates and revenue per subscriber metrics. KnittingDaily.com has grown 65% in traffic since last year. They noted that they regularly clean their email list by deleting anyone
[question]
What is the difference between paid and earned media?
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[answer]
“Earned media” can not be bought, but must be “earned” by providing valuable content to other media outlets at little or no cost to them. This strategy, when executed well, can build a strong online brand that generates millions in new revenues for its parent organization. Building
[question]
Is there an average conversion rate for potential clients who have reached your order page?
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[answer]
There is a huge delta based on price and source…
From a high of 20% for self-directed traffic (SEM and SEO) for low priced products ($20 to $50) to less than one percent for high priced products combined with traffic from impulse
[question]
What is the difference between “online publishing” and “online retailing”?
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[answer]
Online Publishing is defined as the business of developing, acquiring, copyediting, designing, posting, marketing and distributing content for a public audience using web pages, email, RSS, PDFs, podcasts and other digital formats.
Online Retailing is defined as the sale of goods or merchandise
[question]
Does adding links and navigation buttons cause Landing Page leakage? I’m reading a “post-click” industry expert’s blog post about how to improve your landing pages and one suggestion is that adding links to other stuff causes leakage. Is this true enough to be a rule? Or does the other stuff help convince people to convert?
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[answer]
We
[question]
Why does “storytelling” sell so well in copy?
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[answer]
Storytelling enables the copywriter to paint inspiring word pictures, but fog the details.
Storytelling gives the reader permission to suspend his disbelief. It enables the human brain to process information subliminally to resolve any conflicts between reason and emotion.
Write a heroic story, weave it into your rapid conversion landing
[question]
For letter landing pages, which font and type size is best? What kind of testing have you guys seen in this area? Serif? Sans Serif?
[/question]
[answer]
Arial for fonts above 12, sometimes for 11. Verdana for fonts 11 and under.
On marketing items for OFIE’s, salesletters etc, we will use Arial but sometimes for a short large headlines
[question]
Why do you Google the your keywords “in quotes” to get their competition?
[/question]
[answer]
We enter each and every keyword phrase into Google.com with “quotes” around the term, which shows us, in the bar on the upper right corner of the Google results page, the number of websites that are using that phrase in an exact order
[question]
Who should operate a subscription website?
[/question]
[answer]
Subscription websites are especially popular for publishers with many years of back-content.
Print publishers put archives online and sell access for a fee.
Software developers have programs online that can be accessed for a fee.
Research teams offer information for a fee.
The list continues. What is constant throughout all Subscription Websites is that
[question]
Does anyone know if there’s a correlation between how well a pub does with a one-shot in the print Amazon store vs. Kindle?
[/question]
[answer]
As Rick said in the webinar, demand is demand, and nothing differentiates the eBook reader from a print reader. It depends on whether a person has a device or not, but you can
[question]
I gather there is not yet a market for selling reports through e-readers? (the kinds of things we’d sell for $100-1000)
[/question]
[answer]
You’ll find that people are still buying $100-$1000 reports in PDF format. While there might not be a market for these products just yet through the retail stores themselves (Amazon, Kindle, etc.) there’s still your
[question]
Since the Apple Tablet is so expensive, do you see 3g carrier subsidies to help mitigate costs and promote market saturation?
[/question]
[answer]
Industry analysts are pretty much dead split on this topic. We don’t think Apple is happy with their partnership with AT&T and will be cautious about moving into another partnership with a company that doesn’t
[question]
Will Amazon Kindle accept ePubs format?
[/question]
[answer]
Eventually they will have to if they don’t want to become an obsolete platform. Right now Amazon essentially controls the content by making it difficult to publish on their device. Sooner or later, they’ll need to adapt like other devices and use the standard ePUB format.
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[question]
If we have both issues and reports/books, would it make sense to offer the reports/books on Kindle and the issues on a platform with a higher remit rate?
[/question]
[answer]
Yes. We’d be strong advocate of boycotting Kindle until they change the remit rates, or unless you start distributing issues on your own through a third party. As
[question]
What are the highest price products so far observed on these platforms?
[/question]
[answer]
Books are at the bottom of your paid “media pyramid” and they tend to do the best on ereaders, next up the line would be subscriptions, because if you can sell even a small percentage of your print There’s a $200 limit on the
[question]
How about making free e-zine content available via Kindle? The Digital Text Platform via which you can upload publications to sell doesn’t seem to accommodate this type of content?
[/question]
[answer]
Anything you’re sending out that’s ezine content should really be being published online in a companion blog. Once you do that, you can sign up as a
[question]
Address the revenue model from Amazon, it pays the publisher a little amount, will this change?
[/question]
[answer]
Amazon is already paying 60-70 percent to book publishers. It’s the magazine and newspaper publishers they are hosing with 30-35%. The blog is just a little remit because they know your blog is already free, and they’re taking 70% because
[question]
Kindle document format is simplistic, HTML 1.0 or so, no table support, why?
[/question]
[answer]
Kindle seems to be keeping the formatting as simple as they possibly can, and we expect that as more competition comes into the market, the formatting will become more sophisticated.
Soon we’ll start seeing that a lot of publications will only be available in
[question]
I have heard you say many a time that (most) people aren’t willing to pay for HTML content (as opposed to a PDF). Given your comment about the low pricing of books via the Kindle, what is your perspective on whether people are going to be willing to pay up for content via an e-reader
[question]
What about content exclusivity deals with different platform providers, will I need multiple platforms just to access my desired content?
[/question]
[answer]
From a consumer standpoint the answer could very well be yes. The retailers (Sony, Amazon and B&N) will soon start working on remit rates, position, and special promotions in return for exclusivity with big publishers.
If you’re
[question]
What about producing NEW CONTENT for e-Readers? What’s most popular? Blog, short whitepaper?? Chapters?
[/question]
[answer]
Books are at the bottom of your paid “media pyramid” and they tend to do the best on ereaders, next up the line would be subscriptions, because if you can sell even a small percentage of your print subscriptions in the digital
[question]
Let’s talk about iPhone as an e-reader… and the hurdles to publishing there vs other platforms.
[/question]
[answer]
The biggest hurdle is the size of the screen. The second hurdle is how you’re publishing to the device. For instance, if you’re creating your own app, it requires a developer and approval from Apple. Right now, the iPhone is
[question]
Address the revenue model from Amazon, it pays the publisher a little amount, will this change?
[/question]
[answer]
Amazon is already paying 60-70 percent to book publishers. It’s the magazine and newspaper publishers they are hosing with 30-34 percent remit rates. Since B&N and other distributors are offering a higher remit rate (around 60%), we can hope that
[question]
Does the use of location-based sub-domains have any effect (positive or negative) on SEO or how we are viewed by search engines? Is there any downside to doing this? As a way to structure a network of related sites, does this make sense?
[/question]
[answer]
We would advise going with country specific URLs for 2 reasons:
1. Google is
[question]
How does submitting press releases to online press release sites affect Google ranking in terms of duplicate content? If you do get penalized are you supposed to post separate releases to each of the sites, as well as your own?
[/question]
[answer]
Duplicate content is to be avoided on your site but not a worry when syndicated across
