Which landing page elements should I test?

Post author By Amanda MacArthur
Post date September 16, 2009
No Comments on Which landing page elements should I test?

[question]

What are the elements I should test once I start using Google Website Optimizer?

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[answer]

Choosing your test goal will help you plan what elements to test. A goal of increasing time spent on a page versus a goal of increasing clicks on a call-to-action may introduce different elements that you may want to test.

Look for and document alternate learnings from your test results. Although you have your main test goal, you may acquire additional information or benefits along the way which may help in future ideas or elements to test.

Here are some articles that will help move you along:

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Tags best practices, membership website, online publishing, open source software

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.