Internet Advertising Basics Mequoda Pro Q&A

How do lead sharing websites work?

Post author By Amanda MacArthur
Post date September 16, 2009
No Comments on How do lead sharing websites work?

[question] As part of a sponsorship package, we want to share leads with another company. Each time a user wants to download a white paper, podcast, video podcast, etc., they need to submit their contact information. In your experience, will users do this willingly? How can we maximize downloads of these free products and collect as many user names and email addresses as possible? [/question][answer] Sharing leads with additional sponsors is a common practice. Users show very little resistance to submitting their registration information in exchange for valuable free reports.

Computerworld is a Mequoda Best Practice periodical website for generating sponsorship leads.

For additional details, check out:

Lead-Driven Design – IDG’s Computerworld has a Unique Approach

Computerworld Mequoda Case Study

The Lead Generation Website Archetype

[/answer]

Tags email, idg, mequoda, online publishing, open source software, video, white paper

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.