Categories
Mequoda Pro Q&A Reporting Strategy

What are the 5 ratios every online publisher should know?

[question]

Can you please explain how to calculate the 5 ratios every online publisher should know?

[/question]

[answer]

Sure! Here goes:

  1. Google Visibility Index
    This is your estimated search impressions divided by total searches for a given keyword universe at a point in time.
  2. Unique conversion rate
    Email adds divided by unique visitors for a specific period, normally a month – 5% is a good number.
  3. Revenue per M (RPM) emails sent
    Email revenue divided by emails sent, often a single effort.
  4. Revenue per M (RPM) impressions
    Website revenue divided by unique visitor, for a specific period of time.
  5. Email opt-out rate
    Email opt-outs – both voluntary and bounced – divided by average email subscribers for a given period.

[/answer]

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Exit mobile version