[question]
In the beginning of this section, you went over quickly the various job descriptions required to run an online publishing business. I’d be helpful to see that list here so I can copy and paste once, instead of having to pause repeatedly and write all of that down. Thanks.
[/question]
[answer]
Sure, no problem, we will list them here. Also feel free to email us at customercare@mequoda.com and we can send you a PDF of the presentation for you to print out. But here they are in the meantime:
ONLINE PUBLISHER (or CEO) JOB DESCRIPTION
- Before: Magazine Publisher Now: Online Publisher
- Strategic Goals: happy employees, happy customers, happy shareholders
- Strategic Activities: business development, marketing, advertising, product development, employee management
- Key Metrics: employee satisfaction, customer satisfaction, business unit profitability
- Accountability: board of directors or CEO
- Hiring Guidelines: generalist, leader, extrovert, exceptional communicator
ONLINE EDITORIAL JOB DESCRIPTION
- Before: Magazine Editor Now: Blog & Email Editor
- Strategic Goals: happy readers/users/customers
- Strategic Activities: content development, SEO, link building, web to email conversion, email marketing
- Key Metrics: post and email deadlines, website pages, search engine arrivals and impressions, email circulation, revenue per thousand
- Accountability: publisher
- Hiring Guidelines: good researcher, writer, analyst
ONLINE CIRCULATION JOB DESCRIPTION
- Before: Circulation Manager Now: Audience Development
- Strategic Goals: improve size and quality of website and email file
- Strategic Activities: build and maintain database of buyers and prospects, analyze and promote multi-channel opportunities
- Key Metrics: email circulation, unique visitor count, frequency of return
- Accountability: publisher
- Hiring Guidelines: good researcher, analyst, multi-tasker, creative, attention to detail
ONLINE ADVERTISING JOB DESCRIPTION
- Before: Advertising Manager Now: Business Development
- Strategic Goals: grow economic enterprise
- Strategic Activities: target market assessments, customer and competitor intelligence gathering, lead generation, follow-up sales, proposal writing
- Key Metrics: partners, inbound links, website arrivals
- Accountability: publisher
- Hiring Guidelines: good communicator, good negotiator, competent researcher and analyst, well-connected
ONLINE PRODUCTION JOB DESCRIPTION
- Before: Production Manager Now: Webmaster
- Strategic Goals: maintain, monitor, improve, update website(s)
- Strategic Activities: content uploading, report admin, server and browser management, file security, site maintenance, traffic monitoring, training and support
- Key Metrics: site uptime, release deadlines, user support satisfaction scores
- Accountability: publisher
- Hiring Guidelines: technical, detail-oriented, comfortable with change
ACCOUNTING JOB DESCRIPTION
- Before: Business Manager Now: Business Manager
- Strategic Goals: business analyst making sure everyone else has the numbers needed to do their jobs
- Strategic Activities: accounting, finances, metric reporting, budgeting
- Key Metrics: business unit profitability, reporting deadlines, employee satisfaction
- Accountability: publisher
- Hiring Guidelines: detail-oriented, analyst, multi-tasker, mathematically incline
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