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Mequoda Pro Q&A Organizational Strategy

What’s the Myer’s Briggs Tool?

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You briefly mentioned using Myers Briggs to better understand your employees and/or co-workers. Can you talk a bit more about how you use this tool?

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In a smaller online publishing business, the people you hire are one of the major keys to your success. Those who don’t possess the qualities of an entrepreneur are unlikely to last very long in your business.

The print-to-online transition usually means saying goodbye to 9-5 and hello to 2am blog corrections. If you want to learn more about your employees, offer them the option to learn more about their personality type with the Myers Briggs MBTI personality test.

The results of the test indicate 16 distinctive personality types and will also help you determine how to communicate more effectively with your staff. The key is to know yourself and your team members by type, to respect them for who they are and for who they need to be, in order to become an effective member of the team.
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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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