Landing Page Testing & Optimization Mequoda Pro Q&A

Landing Page Testing & Optimization

Post author By Amanda MacArthur
Post date August 8, 2011
No Comments on Landing Page Testing & Optimization

[question]

Should I do A/B Testing or Multivariate Testing?

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[answer]

Start with A/B testing to test your most basic design elements and copy. Optimize your page, and then segment it into multivariate tests once you find a winner in your A/B tests.

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Tags asi, multi, online publishing, open source software

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.