Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: ad block software

Battling Ad Block Software: Business Insider, Google, and More

Ad block software continues to confound the digital publishing industry, but progress is being made as we see the results of various tactics to block ad blockers. Native ads, direct appeals, and other attempts to mitigate ad blocking programs are finding some success, but there’s no question that the issue will be sticking around for a long while.

Disable Ad Block Software? Publishers Ask Readers for Compromise

Publishers have had it up to here with major sources of their revenue being cut off, and are confronting readers with requests to disable ad block apps or risk losing significant access.

But what’s the best way to block ad blockers? That’s the burning question for digital magazines, and strategy is evolving.

Digiday has done some great reporting on that evolution, with several recent articles on the subject. Let’s see what they’ve discovered!