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Author: Don Nicholas

Don Nicholas

Chief Executive Officer

Don Nicholas is Chief Executive Officer for Mequoda Systems and the Mequoda Systems Content Network which includes more than 60 special interest media websites. Over the past 35 years Don has served as a subscription marketing advisor for virtually every major US magazine and newsletter publisher. His Mequoda Customer Experience Management System has been used to launch more than 300 complex subscription marketing and publishing systems that encompass a media brand’s web, email, social media and fulfillment activities. Don is the author of numerous books on subscription marketing, technology, publishing and journalism. Prior to launching Mequoda Systems, he founded three publishing and publishing service companies which experienced exit values of more than $62M. He began his career in journalism with the Armed Forces Network where he served as a writer, producer and engineer aboard the USS Enterprise.

Most Recent Article

Write Better Subscription Marketing Copy By Learning From the Greats

In 1926, a long-form print ad for the U.S. School of Music was written by John Caples, and the headline read, “They Laughed When I Sat Down At the Piano, But When I Started to Play!” It’s been noted as one of the most perfect headlines ever written.   Continue