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Author: Don Nicholas

Don Nicholas

Chief Executive Officer

Don Nicholas is Chief Executive Officer for Mequoda Systems and the Mequoda Systems Content Network which includes more than 60 special interest media websites. Over the past 35 years Don has served as a subscription marketing advisor for virtually every major US magazine and newsletter publisher. His Mequoda Customer Experience Management System has been used to launch more than 300 complex subscription marketing and publishing systems that encompass a media brand’s web, email, social media and fulfillment activities. Don is the author of numerous books on subscription marketing, technology, publishing and journalism. Prior to launching Mequoda Systems, he founded three publishing and publishing service companies which experienced exit values of more than $62M. He began his career in journalism with the Armed Forces Network where he served as a writer, producer and engineer aboard the USS Enterprise.

Most Recent Article

Give it Away to Make More Money? You Don’t Say!

Why would you give away content for free, in order to make money? Sounds crazy, but that’s how the smartest publishers we know have grown at an exponential speed.
Selling magazine subscriptions is part of a four-step process that begins with giving away free content.
By giving away free content, like downloadable reports, you can build new relationships   Continue