Advertisement regulations are ramping up with the proliferation of digital advertising revenue opportunities like native content, programmatic ads, and mobile viewability. In addition, ad blocking programs and data privacy also have legal ramifications. And it’s all happening at once as technologies accelerate and publishers looking to make money attempt to match up with marketers looking to spend it.
Let’s start the week with a few articles from AdExchanger.com that cover this topic, from cross-device tracking to the Acceptable Ads Initiative to a developing situation for ad networks used to operating as middlemen.
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