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Tag: aesthetically pleasing websites

An aesthetically pleasing website utilizes form and functionality to attract and retain audience members. Having aesthetically pleasing websites ultimately helps in marketing and branding efforts. The style guide typically uses colors that compliment each other, fonts that are legible, and an adequate amount of white space.

Digital Media Ads: Cross-Device Targeting, 2016 Predictions, Ad Blocking

Digital media ads are only one part of a multiplatform strategy amid subscriptions, events, white papers, and other products, of course, but they sure can serve as an important 0ne, depending on your magazine business model.

For all but the biggest, most established publishers (and even sometimes they themselves) generating Internet advertising revenue can be tricky and erratic. While the ad dollars are there, wringing them out with the right online content management and audience development is the key.