Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: amy odell

Cosmo Website Redesigned, Refocused

Hearst’s Troy Young “explained how the new site is the product of a more nimble, easier to use, system. What readers will get is a sleeker site, which includes breaking news updates, a video banner, an infinite scroll of stories and advertisements that appear seamlessly between videos of male models cuddling kittens and buzzy stories on celebrities,” according to Women’s Wear Daily.

Mag+’s New Partnership Adds Relationship Management

We’ve been working with Mag+ a bunch lately, so their new partnership with Appboy is pretty exciting. According to Kara Udziela, PR manager for Mag+, “the partnership enables Mag+ clients to create rich user profiles of their readers, segment them into different cohorts and then send automated, multi-channel messages that increase reader engagement and facilitate purchases.”