Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

The Organic Audience Development Strategy Handbook

The Subscription Website Publishing Handbook

The Digital Magazine Publishing Handbook

The Multiplatform Publishing Strategy Handbook

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Articles by Amanda MacArthur

The Best Email Marketing Techniques Used by Publishers

Audience Development Strategy

The Best Email Marketing Techniques Used by Publishers

The best email marketing practices encourage responsive design, endless testing, and customer retention strategies If you didn't already know, the Mequoda Method is a compilation of best practices derived from publishers

An Email Marketing Service is Small Business’s Best Friend

An Email Marketing Service is Small Business’s Best Friend

What should your email marketing service provide? Email is technology’s gift to marketers. For good or bad, it allows companies to send word of their products and services into the inboxes

Audience Development: Definition & Purpose

Audience Development Strategy

Audience Development: Definition & Purpose

The true audience development definition requires maximum outreach while retaining results for future sales Just like "inbound marketing" was the buzzword of the online marketing industry last year, "audience development" begins

Best-Performing Subscription Offers and Order Forms Revealed

Multiplatform Publishing Strategy

Best-Performing Subscription Offers and Order Forms Revealed

Publishers who peaked over the last 12 months of a pandemic by selling subscriptions had a few things in common. The first is that they had an all-access product, which

What is a Blockbuster Post and How Do I Use This Secret Weapon?

Audience Development Strategy

What is a Blockbuster Post and How Do I Use This Secret Weapon?

One time I wrote a great post that drove 5,000 unique visitors per month to a site. Then the publisher broke the link during a yearly upgrade and Google dropped

You’re Invited to an Intimate Online About A/B Testing for Email List Growth

Multiplatform Publishing Strategy

You’re Invited to an Intimate Online About A/B Testing for Email List Growth

On February 10 at 1:00 PM ET, we'd love you to join us live online for a FREE 90-minute webinar, 12 Ways to Grow Your Email List. With plenty of

How to Navigate Machine Learning for SEO as an Editor

Audience Development Strategy

How to Navigate Machine Learning for SEO as an Editor

While not everybody agrees that Google should control search results as much as they do, we think we can all agree that machine learning for SEO has been a very

5 Quick Ways to Get More Email Subscribers Starting Today

Audience Development Strategy

5 Quick Ways to Get More Email Subscribers Starting Today

Most of the time, the advice you read about ways to improve your SEO or email capture rates are long-term strategies. Do the good thing, and good things will come

The 4 Words That Make or Break a Publishing Business

Multiplatform Publishing Strategy

The 4 Words That Make or Break a Publishing Business

Whenever we work with a new publishing partner, there are four words they become familiar with very quickly. In this week's strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda,

Mequoda Pioneers New Website Membership Marketing Systems for Publishers

Driven by marketplace shifts and changing consumer behavior, new membership marketing programs are multiplying profits for Mequoda’s publishing partners. BOSTON, MARCH 1, 2019—Mequoda announces the launch of The Old Farmer’s Almanac

The ROI for Digital Magazine Development is Worth it

Multiplatform Publishing Strategy

The ROI for Digital Magazine Development is Worth it

Whenever we work with a new client, there are four words they become familiar with very quickly. In this week's strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains

Get More People to Subscribe to Your Highest Priced Product

The most effective blow-in cards of the 21st century aren't made of cardstock, they're digital. And since offering a sample of your magazine is less effort for the user when

How Does Your Average Email Open Rate Compare?

Audience Development Strategy

How Does Your Average Email Open Rate Compare?

Your average email open rate can only get better (with these tips) The thing about metrics and the KPIs you track is that everyone needs a baseline. So while you can

Mequoda Releases 2018 Mequoda Magazine Consumer Study

2018 Mequoda Magazine Consumer Study predicts digital magazine readership as a percentage of all magazine readership will break 40% in 2020. BOSTON, JUNE 15, 2018—Mequoda ran its first ever digital magazine

5 Publishing Goals to Set Over the Next 5 Years

Multiplatform Publishing Strategy

5 Publishing Goals to Set Over the Next 5 Years

One thing we've noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household

How 3 B2C Newsletter Publishers are Seeing Growth with Haven CXMS

How 3 B2C Newsletter Publishers are Seeing Growth with Haven CXMS

Mequoda Systems empowers multiplatform publishers to grow audience, revenue, and profits by integrating web, email, and fulfillment systems into a seamless Customer Experience Management System (CXMS). Mequoda clients routinely double,

How Premium Magazines Thrive With The Haven CXMS

How Premium Magazines Thrive With The Haven CXMS

If your goal is generate paid subscriptions and revenue for a premium magazine business with a robust subscription website, keep following along. In today's Strategy Spotlight, Don Nicholas, Chairman & CEO

5 Email Newsletter Best Practices You Can Fix Today

Audience Development Strategy

5 Email Newsletter Best Practices You Can Fix Today

It’s amazing to see the evolution of the email newsletter – how brands use it to communicate, how the designs have changed over the years, and how the strategies of

How to Determine Native Advertising Pricing

Multiplatform Publishing Strategy

How to Determine Native Advertising Pricing

Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it’s all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer to it,

How You Can Make More Money with a Sponsor-Driven Website Portal Powered by the Haven CXMS

How You Can Make More Money with a Sponsor-Driven Website Portal Powered by the Haven CXMS

If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do

Multiplatform Publishing Strategy

Strategy Spotlight with Don: The Case for Daily Emails

How often do you publish an email newsletter? Once a week? Twice? For our clients, many of them publish 5 to 7 days per week. Sound crazy? In today's Strategy Spotlight,

Multiplatform Publishing Strategy

Strategy Spotlight with Don: 3 Big Decisions Every Multiplatform Publisher Makes

You make decisions every day, but how often do you roll back to the basics, and the foundation of your business, by considering how resources are spent on production and

Audience Development Strategy

Mequoda 3C Zone Architecture Increases Email Capture Rates by 21X

Consistent channel conversion zone architecture (3c), when applied to a publishing website, is a fancy way of saying that every channel (or portal topic) consistently aligns with a product that

5 Subscription Management Software Requirements

For every publisher who dreams of creating a subscription website, choosing the right subscription management software can be a daunting task When we set out to launch the I Like Crochet

Multiplatform Publishing Strategy

Scaling Marketing for a Growing Product Line

Multiplatform publishers have a lot more choices – and decisions – to make about marketing campaigns. It’s almost enough to make even a strong person run screaming for the

Audience Development Strategy

The Reason Why a Rapid Conversion Landing Page Exists

A Rapid Conversion Landing Page (a.k.a. “name squeeze” page) is essential to building a database of free email newsletter subscribers. It, along with other landing pages on a website, act

Multiplatform Publishing Strategy

Strategy Spotlight with Don: Build a “Smart Website” Smarter Than Your TV

When you think of a Smart TV, you think of one that's connected to YouTube and Netflix and HBOGo all in one interface. If a TV can be so smart,

Audience Development Strategy

The Art of Writing Killer Inline Text Ads to Build Email Circulation

Although a text ad could refer to any ad consisting of text, we’re currently referring to those that are part of your conversion architecture. These ads are placed in the

Multiplatform Publishing Strategy

The Risks and Benefits of Open Source Software for Online Publishing Systems

In today's Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains how open source software systems can actually hinder growth if you're not careful with selecting your service providers.

Audience Development Strategy

Mequoda Rocket Awards: Top 10 Haven CXMS Systems of 2017

This year, our winner was Countryside Network, who launched their Mequoda System in February 2016. Countryside was founded in 1969 and today includes four farming-related magazines (Backyard Poultry, Countryside, Dairy

Multiplatform Publishing Strategy

Welcoming Pat McKeough to the Mequoda Hall of Fame

In this week's strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, welcomes Pat McKeough from TSI Wealth Network as our newest Mequoda Master in the Hall of Fame.

Multiplatform Publishing Strategy

Freebie Friday: Increase Audience, Revenue and Profits

Our latest version of the Multiplatform Publishing Strategy handbook delivers a proven, integrated set of business processes, principles and tools for the digital publisher, whether you’re B2B, consumer, local, regional

An Encyclopedic Collection of Digital Publishing Strategy

Multiplatform Publishing Strategy

An Encyclopedic Collection of Digital Publishing Strategy

If you're a publishing professional, don't wait a minute longer before downloading our best practice handbooks. They were carefully curated into what we think are the most comprehensive handbooks on

Your Guide to Building a Profitable Subscription Website

Your Guide to Building a Profitable Subscription Website

Like any other business, subscription website publishing relies on getting your website taxonomy exactly right. Information architecture isn’t easy to understand – people earn special college degrees in order to

Digital Magazine Publishing

Our 2016 Mequoda American Magazine Reader Study & Handbook

Take this information to the bank … 2016 Mequoda American Magazine Reader Study & Handbook & Handbook polled 3,241 U.S. adults with internet access and found that nearly 42% of

Audience Development Strategy

Freebie Friday: A Complete Guide to Increasing Website Traffic for Free

This handbook takes you from the big picture of building an audience to the minute but critical details website architecture that helps you build email lists. You’ll learn how the

Multiplatform Publishing Strategy

Strategy Spotlight with Don: See You Next Week in Boston?

What will you be doing next week? Making money, or losing it? If you work in niche publishing, or own a magazine company, I highly recommend joining us at the

Audience Development Strategy

4 Email Subject Lines That Are Proven to Get Opened

A few tests to prove which subject lines make for great open rates Studies show that most people decide whether to open and read an email message based entirely on a

Multiplatform Publishing Strategy

Social Media Brands Turn to Subscription Websites

The term "subscription" is a hot topic these past few weeks, especially for new age publishers and media companies like Twitter and Medium. Twitter recently sent a survey to users

Multiplatform Publishing Strategy

Digital Magazine Publishers See Increased Exposure, Acquisitions, and Digital-First Moves

Digital magazine publishers Hearst and Condé Nast's joint venture makes moves; Mediacorp shutters print to focus on digital; The Atlantic grows international presence

Audience Development Strategy

How to Be a Better Keyword Density Checker

Get more page one rankings in Google by being a better keyword density checker for your business Our SEO process has several layers that starts with keyword research and ends with

Multiplatform Publishing Strategy

Audience Development Evolving Through Social Media Channels

Facebook offering more audience development strategies; Snapchat effectiveness in question; Twitter broadens live video scope We're seeing more publishers partnering with Facebook for distributing content as part of an audience development

Multiplatform Publishing Strategy

Multiplatform Publishers Growing Through Strategy and Acquisitions

FT Weekend has a new brand identity; Condé Nast buys Pop2Life and Ribyt; Multiplatform publishers at Quartz become profitable There are a multitude of ways multiplatform publishers can evolve and succeed through

Multiplatform Publishing Strategy

Website Changes for Subscription Publishers Offer New Audience Opportunities

Sometimes we're amazed by content offerings we see subscription publishers launch. A recent content initiative from The New York Times applies, and it will be the first news story for

Multiplatform Publishing Strategy

Strategy Spotlight with Don: 7 Ways to Increase Magazine Circulation

If you're running or managing a publishing company, your time is often spent figuring out how to build a bigger audience, boost revenues, and increase your profitability on those numbers. In

Multiplatform Publishing Strategy

Digital Magazine Publishers Sell to Other Media Companies

Gothamist and Atlanta Magazine publishers sell titles; Us Weekly eyed by Tronc Acquisitions, and a potential acquisition, continue during the first quarter of 2017 for magazine publishers. The first report involves the

Multiplatform Publishing Strategy

Strategy Spotlight with Don: 4 Strategies Every Publisher Should Know

"Print is dead." "Long Live Print." "Digital Will Save Publishing." "Publishing Can't Be Saved." If you took headlines for fact, you'd never know how to respond to the contradictory "news" you

What Is Audience Development?

Audience Development Strategy

What Is Audience Development?

Imagine you own a landscaping company. You cut lawns, trim shrubs, design landscapes and you even shovel in the winter. Now imagine you throw a dinner party where your brother brings

Multiplatform Publishing Strategy

Audience Development in the Age of Digital Video

Audience development is a major umbrella term online. There are a variety of ways online publishers develop audiences online, from content partnerships and social media to email and press releases.

Multiplatform Publishing Strategy

Acquisitions Allow Multiplatform Publishers to Move in Different Directions

We see many acquisitions in the media industry. Multiplatform publishers look for the best opportunities to evolve, expand, and reach their audiences where their audiences are. Today we look at

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