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Tag: ari rosenberg

Online Video Publishing: Pluses and Minuses for Digital Magazines

Online video publishing, especially when taken in tandem with mobile advertising, is arguably the most alluring revenue opportunity to come along for digital magazines in a long time.

But, like any other opportunity, it must be seized and maximized, not squandered with poor practices and a lack of strategy. Coincidentally, establishing best practices and tactical standards is exactly the sort of thing we do here at Mequoda, so if you have any questions about implementing a system and creating robust but flexible content, give us a call.

But in the meantime, check out MediaPost’s coverage of online video publishing and more. We’ll start there on this Monday!

Mobile Email Marketing: Open Rates Eclipse Desktop for First Time

Mastering mobile email marketing might sound like it’s low on the list of priorities for digital magazines, but, in reality, it’s rapidly emerging as one of the most pressing skills for multiplatform publishers looking to improve their content distribution strategy.

For starters, consider the level of control you have when it comes to your message and branding: Provided you’re using best practices to get your correspondence white-listed, images seen, and subject lines clicked, then you’re in prime position to get your emails read. And if your emails are getting read, then you’re also getting an audience for your website, because you’re giving subscribers a reason to visit.

All of this used to happen primarily on desktop, but not anymore. MediaPost relays news that mobile email marketing has surpassed desktop for the first time. Let ‘s start there this week!