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Tag: can spam guidelines

Week in Review: May 16th, 2011 – May 20th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Does Your Email Newsletter Follow CAN-SPAM Guidelines?

CAN-SPAM guidelines to check-off your to-do list

Every day I look in my email inbox and see an email newsletter or promotion that is still not adhering to CAN-SPAM guidelines. They aren’t those viagra spammers either; these are noteworthy publishers with tens of thousands, even hundreds of thousands of consumers on their email lists.

Breaking the rules of the CAN-SPAM Act will cost you up to $16,000 for each rule that you break. Virgin Australia (when it was known as Virgin Blue), an airline, was fined $100,000 for not unsubscribing people from their email lists when people tried to unsubscribe. Several other companies have paid millions of dollars to the FTC for not adhering to the guidelines. Even more, as of March 28, 2011, any messages you send via Facebook on behalf of your business (including wall posts) need to adhere to basic CAN-SPAM rules.