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Tag: data monetization

Publisher Analytics: Google, Ad Viewability, User Data

In recent news from the world of publisher analytics, we see Google share the top factors for search, the IAB’s latest pronouncement on ad viewability, the efficacy of data monetization, and more

Magazine Readership Statistics: Conde, Women’s Health, Forbes

Surveying the latest magazine readership statistics and audience development from the top digital publishers; plus, latest personnel moves
Magazine readership statistics are by definition a key in audience development, but they also go hand-in-hand with generating digital advertising revenue. The best sets of stats – which include advanced data, personalization, preferences, and cross-device targeting – go

How Modern Publishers Are Making Money — and How They’ll Make More in 2016

We’ve rolled out our year-end retrospectives and looks ahead, which we believe provide a blueprint for modern publishers looking to improve on audience development and conversion via sound but also experimental multiplatform strategy.

But we also like taking a look around to see what other industry observers are saying about the state of digital magazines, especially industry observers with a strong track record.

Publishing Executive is the leader of the pack in that department. Let’s see what they gathered up from their 2015 articles as well as what they’re predicting for 2016.