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Tag: digital content monetization

Big Names Join Forces for New Online Ad Network

Is an online ad network the answer to publishers’ prayers when it comes to digital advertising revenue? We’re seeing it with programmatic partnerships and other arrangements, and why not? Brands have a lot of power in the current climate, but digital magazines can muster some mojo, as well, by uniting to provide advertisers the best possible placement and viewability.

Then again, we don’t fault any publisher for going it alone, as many do via social media and services like Magzter. After all, monetization is in the eye of the beholder. But Mequoda Members know that the more platforms, the merrier.

Digital Content Monetization Discussed at UK Conference

Just think if you could take a master class on digital content monetization with executives from the likes of The Economist, Hearst, Salesforce, and The Guardian.

Well, if you were in London last week, you could have, by attending the Monetising Media conference event, which, like our Mequoda Intensives and Summits, brings together publishing professionals to take stock of the industry and give shape to its future with presentations, best practices, workshops, and more.

If, like us, you weren’t able to make it last week, luckily, The Media Briefing has it covered. Let’s take a look at what they learned, so that we can learn from it!