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Tag: disable ad block

Disable Ad Block Software? Publishers Ask Readers for Compromise

Publishers have had it up to here with major sources of their revenue being cut off, and are confronting readers with requests to disable ad block apps or risk losing significant access.

But what’s the best way to block ad blockers? That’s the burning question for digital magazines, and strategy is evolving.

Digiday has done some great reporting on that evolution, with several recent articles on the subject. Let’s see what they’ve discovered!