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Tag: e-sports

Niche Publishers in the News Show Value of Strong Audience

Content that doesn’t deeply consider audience is a waste of time and money. It’s no coincidence that the majority of Mequoda Members are niche publishers: The model allows you to focus on segments of consumption, build up loyalty, strongly define social media strategy, and design revenue-generating events. Digiday delves into niche publishers with recent articles, while examining Apple News and Facebook Instant Articles, both potential partners for niche publishers. Let’s take a look.