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Tag: ecommerce publisher

Ecommerce Publisher News: Vox, PopSugar, and More

Becoming an ecommerce publisher continues to attract publishing executives looking for alternate revenue streams rooted in their content and niche audiences. Selling products isn’t selling out; developing an ecommerce content strategy is an extension of multiplatform publishing.

Digital publishers already sell white papers and tickets to events; a food magazine selling recipe books or a fashion site selling shoes is the natural next step in internet revenue models for magazines, if you can pull off the infrastructure. Seeing how others are achieving just that is a good place to start.