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Tag: google digital advertising

Google Publishing News Lab Debuts

A few months back, we wondered whether Google digital advertising is unstoppable. Now, the question becomes whether the Google publishing juggernaut is poised to ultimately make the company even more money with the News Lab. Like other platforms, the service bills itself as a way for the company to work with publishers – not against them. Digiday covered this story recently, along with articles on mobile advertising, native content, and more.

Digital Advertising Trends: Data, B2B, and the Two-Horse Race

Knowing the latest digital advertising trends can translate into dollar signs for publishers. In this roundup, drawing on a handful of articles from MediaPost’s Media Daily News, make note of the Interactive Advertising Bureau’s new data initiative, as well as the indicators present in the recent B2b ad revenue jump.

How Badly Is Google Digital Advertising Beating the Field?

Google digital advertising generated more than $61 billion in revenue last year, more than Facebook, Twitter, LinkedIn, The New York Times, the Guardian, and BuzzFeed combined. This isn’t the only metric Google is winning, either.