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Tag: landing page strategy

Facebook and YouTube Searching for Magazine Partnerships – But How Can Publishers Make Money?

Two keynote addresses at the MPA’s 4th magazines 24/7 conference focused on getting publishers to let go of their content and partner with the social networking and video sharing giants

At the Magazine Publishers of America’s 4th Magazines 24/7 digital conference last week in NYC, the message was loud and clear: let go of your content, produce lots of video (but don’t try to be TV), build widgets and bring your content to where the users are – YouTube and Facebook. Oh… and don’t forget the power of being a magazine publisher.

How a Carefully Planned Contest Increased Unique Visitors by 35%, Doubled Online Subscription Sales and a Saw a 34% Growth in Email Subscriptions for GoodHousekeeping.com

If your budgets and resources are limited, we advise allocating them to efforts that are easily measured and monetized, like the contest Hearst Digital ran for Good Housekeeping last year. A simply brilliant and timely sweepstakes, offering $250,000 to pay off the winner’s mortgage, resulted in a 35% increase in average monthly unique visitors in the second half of 2007, doubled online subscription revenues in 2007 over the previous year and saw a 34% growth in email addresses.

Facebook and YouTube Searching for Magazine Partnerships But How Can Publishers Make Money?

Two keynote addresses at the MPA’s 4th magazines 24/7 conference focused on getting publishers to let go of their content and partner with the social networking and video sharing giants

America’s Test Kitchen Landing Page Review

The Mequoda Library recently did an Internet Hub Case Study on America’s Test Kitchen. A brief recap: the company takes the 2.9 million viewers from their TV show, America’s Test Kitchen, and pushes them to www.AmericasTestKitchen.com, a Mequoda Internet Hub, where viewers can get recipes featured on the show for free.