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Tag: Madhulika Sikka

Content Distribution Strategy a Key to Survive and Advance

Developing a content distribution strategy that goes beyond print and desktop is no longer a luxury – it’s a requirement if you want to stand any chance at sustained success. Folio: recently dug into MagNet’s first-quarter newsstand sales study and found an interesting conclusion. The trade magazine also checked in with Garden & Gun to see how it came back from the brink of extinction, another story that’s instructive for multiplatform publishers. Today, we take a look at those posts and some other industry news.