Tag: magazine advertising trends

Magazine Advertising Trends: Mobile, Targeting, Paywalls

Kim Mateus • August 15, 2016

The media companies making news around magazine advertising trends include the Guardian, Financial Times, and more Magazine advertising trends may not make for the most exciting material, but they're important to

“We have used the Mequoda System to create three successful membership programs that leverage our 227-year-old brand and the many books, calendars and issues we produce."

— Paul Belliveau, Vice President New Media and Production, The Old Farmer’s Almanac

“We partnered with Mequoda to create two successful all-access membership programs that are completely independent of our legacy advertising driven business.”

— Stuart Hochwert, Founder and CEO, Prime Publishing

“Even though we are a digital-only publisher, we’ve been able to adapt the Mequoda strategies to dramatically increase our revenues in less than 12 months.”

— Hampton Stephens, Publisher, World Politics Review

“Our all-access membership program includes our print edition, our amazing New England Travel Library, and our new PBS television series. We may have been founded in 1935, but our current strategy is fully multiplatform and digital.”

— Brook Holmberg, Publisher, Yankee Magazine

“We leveraged the Mequoda System and software to create two new capstone membership programs that have reignited our revenue growth.”

— Ed Coburn, President, Cabot Wealth Network

By using this site, you agree to our Privacy Policy.

Tag: magazine advertising trends

Magazine Advertising Trends: Mobile, Targeting, Paywalls

Enter Your Log In Credentials