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Tag: magazine ecommerce

Magazine Ecommerce: Digital Publishers Taking the Plunge

Magazine ecommerce represents a major opportunity for digital publishers, provided you have the tech and infrastructure to pull it off – or can crank it up in the coming years.

Here’s why magazine ecommerce is well-suited for publishers, particularly niche publishers: You have a built-in audience advantage. You have content to shape into product. You have potential subscription bundling opportunities.

But it’s not a chip shot, either. Magazine ecommerce isn’t always a perfect fit, because selling stuff beyond articles and white papers and videos might not come naturally to content creators.

Three Website Design Tips from Knitter’s Review

Knitter’s Review is a six-year-old site run by a small group of enthusiasts. Their story in the About pages tells of publishing veteran Clara Parkes, who left the rat race where she produced large scale websites and escaped to the peace of rural Maine to focus on doing something she loved. She has two compatriots who represent the operational and technical ends of KnittersReview.com (KR), and the support of her friends, family and postmistress, but not much else. In other words, a true hands-on, do-it-yourself success story.

KnittersReview.com Website Design Review

Knitters Review is a Great Web-product for the Target Audience of Knitters. It’s Easy to Use, Easy to Read, Easy to Interact With and the Brand has Integrity.

Knitter’s Review is a six-year-old site run by a small group of enthusiasts. Their story in the About pages tells of publishing veteran Clara Parkes, who left the rat race where she produced large scale websites and escaped to the peace of rural Maine to focus on doing something she loved. She has two compatriots who represent the operational and technical ends of KnittersReview.com (KR), and the support of her friends, family and postmistress, but not much else. In other words, a true hands-on, do-it-yourself success story.

The success of the site is readily apparent in the plethora of forum posts. This is the real deal, a community site that has been brought together via KR’s weekly editorial product reviews. The site makes its revenues through advertising and their own store. It is a true Mequoda network that is run without a large publishing company behind it—just good old-fashioned know-how.