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Tag: multiplatform events

Multiplatform Events: Digital, In-Person or Both?

How to create multiplatform events that serve both the in-person needs of your customers, but also your bottom line.
When a user conducts research to inform a decision, whether about where to hold a wedding, what car to buy, or how to spice tonight’s soup, she may want to consult her peers, or look to the

Digital Publishing Strategy: 3 Keys From Wired, Meredith, & EW

Three of the biggest names in the business recently gave us a glimpse insider their digital publishing strategy via interviews with top trade magazine min.

Let’s take a look at how Wired lengthens its audience reach with a multiplatform approach; how Meredith matches its readers up with advertisers by way of events; and how Entertainment Weekly breaks through the social noise to achieve engagement.