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Tag: organic marketing strategy

Tablet Use Strips Time Away from PCs, Laptops

The tablet era continues to make waves in content consumption

Since the release of the iPad in 2010, publishers envisioned a new world where they content could live digitally.

There were hopes of tying editorial content with brilliant multimedia and interactive social elements.

New editions should be sent directly to the tablet when ready, so a subscription model could help publishers retain a healthy circulation of avid readers.