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Tag: pagefair

The Ad Blocking Conversation Continues for Subscription Websites in 2017

New changes are coming globally for subscription websites using ad blockers
Ad blocking has become a big topic for subscription websites building audiences, as well as other digital media brands.

As this topic continues to be popular, we’re seeing new changes coming forth.

Consumers are telling us loud and clear what they want—are you listening? How much would you pay for that information? Download a copy of our 2018 Mequoda Magazine Consumer Study for FREE instead, to find out how you can improve your digital magazine rapport with subscribers.

To start, Forbes is reporting on a decision made in the European Union regarding ad

How Effective is Ad Blocking Software?

Statistics show that ad blocking software isn’t being used on smartphones as much as on desktops
Ad blocking software has become a challenge for publishers and digital properties using it for marketing purposes. However, it seems that the tides of the ad blocking wave may be changing in favor of marketers. Or, in the very least,

Ad Blocking News: Facebook’s New Policy

Another day, another round of ad blocking news. But this time, we bear some good tidings. ‘

Turns out digital magazines aren’t the only ones suffering casualties when it comes to ad blocking. Facebook is grappling with its own blow back, but unlike some, it can drop the hammer with impunity.

What Publishers Are Doing to Stop Ad Blockers – or at Least Deal With Them

To stop ad blockers, you have to think like consumers using ad blockers, and that process is pretty simple: If you clutter up their user experience with thoughtless auto-play and clumsily deployed displays, then they’re going to avoid your content – even if it’s quality content.

So, you can block ad blockers with impunity or let them run rampant across your site … or, you can find some middle ground.

Digiday has a little bit of everything with recent coverage. Let’s get right to it!

Online Media Industry News: Mobile, Advertising, Data

While there’s a lot to be excited and optimistic about, the online media industry is also full of pitfalls, mirages, and false leads that run into dead ends. We try to tell you about both ends of the divide!

The fundamentals of digital publishing include multiplatform strategy, subscription strategy, and advertising. But the proliferation of mobile video and audience data, while definitely serving their purpose, can sidetrack magazines.

TheMediaBriefing.com does a nice job of covering these realities and other online media industry news with some recent articles. Let’s take a look!

Programmatic Native Push From Hearst Heralds New Age of Advertising

Lots of news on the ad tech side of the industry, which really shouldn’t come as news, given all of the advancements happening on what seems like a weekly basis from publishers, vendors, and search & social giants. For instance, if you thought marketers and publishers would leave programmatic and native ads in their separate camps and call it a day, you were mistaken. Meet the programmatic native model, currently being showcased by Hearst!

Also in the works: Ad blocking solutions, including a summit from the IAB and more from Google in the effort to solidify their hold on digital advertising. MediaPost has it all handled to start the week. Let’s get to it!

Online Magazine Content Considerations: Saturation, Data, Editions

Times, Adobe, others making online magazine content news
Online magazine content doesn’t end with an article being posted online. Rather, that’s where it begins.

There are innumerable ways of repurposing content, and indeed, repurposing content in an age where massive amounts of content come pretty cheap is crucial in attracting, capturing, engaging, and monetizing readers.

Emails, white papers,

Mobile Advertising for Publishers: News on Spending, Ad Blocking, Execs

Good news and bad news about mobile advertising for publishers; plus, learning more from high-level players
Mobile advertising for publishers is among the most important issues facing the digital magazine business, since it represents such a golden – and growing – opportunity for revenue generation.

Is the window closing? Not yet, but things could get crowded once

Ad Blocking Programs Continue to Vex Marketers, Publishers

How are entities like Vox Media, Quartz, the IAB, and the ANA combating ad blocking programs?
As ad blocking programs proliferate and become more popular with consumers – especially younger consumers like Millennials – marketers and publishers are feeling the heat in trying to confront what they consider a common enemy.

Recent news about Google’s efforts to

Magazine Audience Grows on Mobile Web

Magazine audience is the most valuable commodity publishers can acquire. All revenue efforts hinge on it. For legacy media, going about this acquisition was a fairly straightforward task, historically speaking. Today, it’s a sophisticated, demanding, and occasionally chaotic one. Readers change tastes and preferences on a whim; their consumption habits understandably vary with the overwhelming options put in front of them online.

Ad, Publisher Dynamic Gets Complicated With Blocking Software

If you’re an ad publisher and rely solely on that revenue for your company’s future, blocking software is a disturbing development indeed. While it’s not yet at crisis levels, it’s worrisome enough to demand some action, which is why vendors with antidotes are popping up here and there, while publishers and marketers devise responsive strategies. Ad Age did a great job of covering this story and a couple of more recently. Let’s take a look!

Digital Publishing Solutions for Ad Blocks, Platform, Video?

While the problems publishers deal with can seem to multiply with each passing week, the good news is that technological advances, best practices, content innovations, and other digital publishing solutions are keeping pace.

Digiday recently ran three articles covering pressing challenges that publishers are responding to.