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Tag: publishers international

Publishing Economics: Facebook, European Expansion, Ad Blocking

The volatility of publishing economics will be mitigated with a multiplatform strategy built on repeatable best practices. That is one of our core principles, and a big part of what the Mequoda Method is built on.

Still, it’s worth it to monitor the trends priming the pump of publishing economics, and Digiday certainly has us covered in that department this week. Let’s take a look at a few of their latest articles!

Publishers’ International Expansion: Good News and Bad News

Among all of the challenges facing digital publishers, international expansion is understandably on the back burner, but don’t sleep on the possible new revenue stream. Social media has shown that world markets can shrink and become more manageable, while audience development and engagement aren’t limited by boundaries.

MediaPost’s Publishers Daily touches on this trend in recent articles, both the positive signs for growth as well as some of the drawbacks.